Darsana Vijay


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4 Winning Strategies for Insurance Brands on Social

Digital

Opinion: Progressive got more mileage out of Flo than Nike did from LeBron James.

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How Auto Brands Can Rev Up Engagement With 360 Media

Digital

Opinion: Should auto brands bother with 360 content? What’s the return on investment?

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How Cause-Related Social Marketing Drives Results for CPG Brands

Digital

Opinion: How do personal care and home care brands that promote and sell diapers, disinfectant, laundry soap and toilet paper engage successfully with their audiences on social media?

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The Key to Social Success for Airlines: Be More Human

Digital

Opinion: While negative incidents often go viral on social media and dominate the conversation, it’s easy to forget the many examples of positive engagement that airline brands receive from customers [...]