Debra Ellis


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Social Media: The Next Frontier for Yellow Journalism Embroils Chick-Fil-A, Ford and Celeb Boutique

Platforms

William Randolph Hearst, who had no fear of stretching the truth to its breaking point, would shake his head in amazement if he could see what happens on social media. [...]

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Friendly Prospects

General

Social prospecting is still young in marketing years. Finding the best way to reach qualified prospects requires trial-and-error testing. The basic rules are similar to other direct marketing methods: Give [...]

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11 Email Deliverability Best Practices

Ecommerce

Email marketing managers face an increasingly hostile environment when sending messages to their subscribers. However, following the best opt-in and list management practices doesn’t always insure email deliverability.

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Improve Customer Relationships and Profitability With the Right E-mail Content

General

E-mail marketing can be a cost-effective component of a successful customer relationship strategy. Each e-mail sent from your company is an opportunity to strengthen the bond between brand and buyer. [...]

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7 Steps to Social Media Success

General

Viral marketing is tantalizing. The promise of vast coverage with minimal cost is alluring. The problem is bad news travels faster than good. Creating campaigns designed to become the next [...]