Creating an Integrated Email Marketing Strategy
Keeping email in the sales tool box limits the benefits and keeps it from helping your company grow. Electronic mail is well known as a marketing tool that generates immediate [...]
6 Ways to Use Email Partnerships to Increase Sales
Email marketing campaigns are typically limited to the people who subscribed to the company's messages. Partnering with non-competitive organizations increases exposure to offers and helps grow your email address database [...]
Gmail’s Tabbed Inbox: What Is Your Risk?
Marketers are vacillating between "no big deal" and "panic mode" when they think of Gmail's interface that automatically sorts incoming emails. There are two questions that every emailer needs to [...]
Are Your Emails Helping Your Company Grow or Maintaining the Status Quo?
It is 2013. Do you know where your emails are? Or, more importantly, do you know what they are doing? Take this mini quiz. If you don't have the right [...]
How to Create Win-Back Emails That Actually Win Customers Back
Effective win-back programs are the simplest way to increase revenue and profitability. Once the acquisition costs have been reclaimed, retained customers are the most profitable segment in a company's database. [...]
When Mistakes Happen
Mistakes are a part of the learning process. Every company will experience them at one time or another. Ideally, with good planning, they will be minor and won't happen often. [...]
7 Email Tactics That Improve Customer Service
The quality of a customer service program determines the effectiveness of marketing. Enticing people to make additional purchases is much easier when they know that the experience will be pleasant. [...]
Email Marketing: 5 Steps to Better Results
The biggest challenge with email marketing is that it is so easy to be successful marketers don't reach for the next level. After all, when something isn't broken, why invest [...]
7 Shopping Experience Tips to Make Holiday 2013 Your Best Ever
The holiday season is known as the time that makes or breaks companies dependent on seasonal sales. Competition is fierce. Already short attention spans are overstimulated with marketing messages, family [...]
Why Is Customer Loyalty So Hard to Get? And How Can You Get It Now?
Companies like Apple, Coca-Cola and Harley Davidson must have a secret formula. Customer loyalty for them goes beyond the norm. Calling the people who buy their products "customers" doesn't do [...]