Dennis Mink

Dennis Mink is the VP of Marketing at Liftoff. Prior to Liftoff, Dennis was CMO at Appoxee, a mobile marketing automation platform (acquired by TerraData), and Duda, the leading mobile website platform for SMBs.


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Why Marketers Should Be Measuring Cost-Per-Action

General

There is a fundamental problem in the way mobile app advertising is bought today. The vast majority of mobile marketers buy app installs ads on a cost-per-install (CPI) basis and [...]