Denny Hatch is the author of six books on marketing and four novels, and is a direct marketing writer, designer and consultant. His latest book is “Write Everything Right!” Visit him at dennyhatch.com.
The 2016 Presidential Brouhaha: Marketers Crave the Spotlight
Denny Hatch makes a one-time return column on the 2016 presidential election: "I have been involved in politics for over 50 years — as a voter, campaigner and writer. I [...]
Denny’s Zinger: The Killing Off of Clunky Old Direct Mail
With no coverage of direct mail in media, direct marketers will believe “Direct Mail Is Dead.” Ergo these billions in ad spend direct mail should morph over to digital media.
Denny’s Zinger: The Two-word Definition of Marketing — CREATING WANTS!
Marketers are in the business of creating wants, NOT satisfying needs. Creating WANTS is damned hard work.