Portrait of Diana Pearl

Diana Pearl

Diana is the brand marketing editor for Adweek and managing editor of Brandweek. Previously, she was a writer and reporter at People Magazine. Diana covers the business of brands, with notable reports on the waning influence of Victoria's Secret, the rise of Casper and more. She has a degree in magazine journalism and history from Syracuse University.

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E*Trade Is Back in the Super Bowl After a 2-Year Hiatus

The Big Game

A 30-second spot will run during the second quarter.

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Harry’s Expands Growing Empire with the Launch of Haircare Line

Brand Marketing

More products are sure to come from the company's brand development arm, Harry's Labs, which has brought forward brands like Cat Person, which sells feline-focused products and food and debuted [...]

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Oracle CMO Ariel Kelman Says 2021 Will Be About Investing—and Synchronizing—Technology

Brand Marketing

"The buyer journey today is anything but linear.'

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Influencers’ Kids Are the New Child Stars, but the Rules Are Just Being Written

Influencers

Kids in influencer posts—sponsored posts, in particular—is still a largely unexplored arena, particularly when it comes to longer-term consequences.

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‘We’ll Never 100% Go Back’ to the Way Marketing Used to Be: Oracle CMO Ariel Kelman

Brand Marketing

And more insights at Adweek's Outlook 2021: The Year Ahead in Marketing and Media virtual event.

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This Apparel Brand Offers Discounts In Exchange For Turning In Used Clothing

Commerce

Textile waste is a big problem in the United States. The EPA estimates that clothing and other textiles make up 5% of landfill waste—a percentage that makes sense when you [...]

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Vineet Mehra Is Leaving Walgreens Boots Alliance

C-Suite

Mehra's most high profile work at Walgreens Boots Alliance is likely the retailer's digital revamp of its loyalty program.

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Changes Already in Motion for Brands a Year Ago Will Only Accelerate in 2021

Brand Marketing

The future was much closer than anyone could have anticipated at the beginning of 2020.

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Pandemic Gains Lead to First-Time Super Bowl Ads for Brands

The Big Game

Scotts Miracle-Gro, Vroom and Fiverr are in the Big Game this year.

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Beautycounter’s New Store Is All About One of Retail’s Biggest Trends for 2021

Brand Marketing

2020 altered the retail landscape as we once knew it, likely forever. But yes, while the importance of direct-to-consumer channels and ecommerce is much more pronounced, those alternative shopping avenues [...]