Portrait of Diana Pearl

Diana Pearl

Diana is the deputy brands editor for Adweek and managing editor of Brandweek. Previously, she was a writer and reporter at People Magazine. Diana covers the business of brands, with notable reports on the waning influence of Victoria's Secret, the rise of Casper and more. She has a degree in magazine journalism and history from Syracuse University.


This is a Profile

Tata Consultancy Services Marks a November Without a NYC Marathon

Brand Marketing

TCS is spotlighting its apps and tech tools in new campaign.

This is a Profile

How I Am a Voter Recruits Brands in Its Mission to Be ‘Publicists for Voting’

Politics

The nonpartisan organization encourages more Americans to cast their ballots.

This is a Profile

Podcasting’s Greatest Asset Is the ‘Powerful, Intimate Connection’ With Listeners, Says Guy Raz

Podcast

How I Built This host shares his experience at Adweek's How Brands Found Their Voice With Audio event.

This is a Profile

11 Takeaways from ANA Masters of Marketing

Brand Marketing

Why taking a stand is especially important in 2020, and more lessons from this year's virtual conference.

This is a Profile

P&G’s Marc Pritchard Says Platforms Need Long-Term Plans to Remove Hateful Content

Brand Marketing

P&G's Marc Pritchard says brands must 'step up as a force for good.'

This is a Profile

The Pandemic Has Proven That Luxury Isn’t About Products—It’s About Connection

Fashion

Being inaccessible is no longer an option for these companies that once prided themselves on exclusivity.

This is a Profile

S.Pellegrino Is Swapping Cuisines Between NYC and LA in a Bid to Help Restaurants

Food & Beverage

Beloved eateries in each city will swap signature dishes for a week.

This is a Profile

With South by Southwest’s IRL Future in Limbo, Is It Worth It for Brands to Show Up?

Brand Marketing

Marketers are (mostly) confident they can still have an impact on consumers if they have to attend the 2021 conference from home.

This is a Profile

Marc Pritchard Says TV Upfronts Must Evolve and Level the Playing Field

Brand Marketing

P&G's chief brand officer stopped short of pulling out of the annual advertising marketplace.

This is a Profile
This is a Profile

Michael Bolton Sings About Broccoli Cheddar Mac and Cheese in New Spot for Panera

Brand Marketing

It's a promotion for chain's latest menu item.

This is a Profile

Everlane’s CEO Says Internal Culture Is Just as Important as External

Brandweek

Michael Preysman spoke about wanting to make changes after the company weathered a summer of negative attention.

This is a Profile

3 Chief Marketers on the Skills Needed to Lead Through Crisis

Brandweek

Why empathy and positive thinking can make a huge impact.

This is a Profile

How Grey Goose Brought Its Iconic Honey Deuce Home to US Open Fans

Brand Marketing

Since people can’t attend the tournament, the brand found a new way to engage with them.

This is a Profile

Jennifer Breithaupt Leaves Citi and Carla Hassan Is Named CMO

C-Suite

The former chief brand officer will now overseeing marketing and branding for the bank.