This is a Profile

Diana Pearl

Diana is the deputy brands editor for Adweek and managing editor of Brandweek. Previously, she was a writer and reporter at People Magazine. Diana covers the business of brands, with notable reports on the waning influence of Victoria's Secret, the rise of Casper and more. She has a degree in magazine journalism and history from Syracuse University.


This is a Profile
This is a Profile

The Furniture You Didn’t Know You Needed: A Recliner That Orders Auntie Anne’s Pretzels

Brand Marketing

Auntie Anne’s is cooking up new methods to bring its famed hot pretzels to consumers.  

This is a Profile

Coca-Cola Coffee Is Heading to the U.S. in 2021

CPG

The product contains an eye-opening 69mg of caffeine per can.

This is a Profile

Bumble and Babe Wine Are Alleviating the Stress of Pandemic Breakups

Adapting to Crisis

Contest winners will have moving costs—and drinks—covered by the two brands.

This is a Profile
This is a Profile

Neiman Marcus’ Hudson Yards Exit Is a Failure for the Entire Development

Legacy Brands

Luxury retailer's departure leaves a gaping hole inside new Manhattan mall.

This is a Profile

Arielle Charnas Is Entering DTC With Something Few Brands Have: an Audience Eager to Shop

Fashion

Armed with $10 million in venture funding, the influencer/fashion designer launched her Something Navy clothing line this month.

This is a Profile

Razor Teams Up With Sharpie, Sriracha and More for Its First Branded Scooters

Brand Marketing

The collaborations are the first of their kind for Razor.

This is a Profile

Fast Fashion Retailer Shein Comes Under Fire for Swastika Necklace

Agencies

Shein was trending on Twitter on Thursday afternoon for its swastika necklace.

This is a Profile

Cosmetics Retailer Ulta Beauty on How It’s Adapted to the Pandemic

Adapting to Crisis

Karla Davis, Ulta’s senior director, integrated marketing and media, said businesses should be 'so much smarter' after the Covid-19.