Diana is the deputy brands editor for Adweek and managing editor of Brandweek. Previously, she was a writer and reporter at People Magazine. Diana covers the business of brands, with notable reports on the waning influence of Victoria's Secret, the rise of Casper and more. She has a degree in magazine journalism and history from Syracuse University.
Tata Consultancy Services Marks a November Without a NYC Marathon
TCS is spotlighting its apps and tech tools in new campaign.
How I Am a Voter Recruits Brands in Its Mission to Be ‘Publicists for Voting’
The nonpartisan organization encourages more Americans to cast their ballots.
Podcasting’s Greatest Asset Is the ‘Powerful, Intimate Connection’ With Listeners, Says Guy Raz
How I Built This host shares his experience at Adweek's How Brands Found Their Voice With Audio event.
11 Takeaways from ANA Masters of Marketing
Why taking a stand is especially important in 2020, and more lessons from this year's virtual conference.
P&G’s Marc Pritchard Says Platforms Need Long-Term Plans to Remove Hateful Content
P&G's Marc Pritchard says brands must 'step up as a force for good.'
The Pandemic Has Proven That Luxury Isn’t About Products—It’s About Connection
Being inaccessible is no longer an option for these companies that once prided themselves on exclusivity.
S.Pellegrino Is Swapping Cuisines Between NYC and LA in a Bid to Help Restaurants
Beloved eateries in each city will swap signature dishes for a week.
With South by Southwest’s IRL Future in Limbo, Is It Worth It for Brands to Show Up?
Marketers are (mostly) confident they can still have an impact on consumers if they have to attend the 2021 conference from home.
Marc Pritchard Says TV Upfronts Must Evolve and Level the Playing Field
P&G's chief brand officer stopped short of pulling out of the annual advertising marketplace.
How CEO Gary Friedman Built Restoration Hardware Into RH, a Luxury-Brand Juggernaut
It was a transformation 20 years in the making.
Michael Bolton Sings About Broccoli Cheddar Mac and Cheese in New Spot for Panera
It's a promotion for chain's latest menu item.
Everlane’s CEO Says Internal Culture Is Just as Important as External
Michael Preysman spoke about wanting to make changes after the company weathered a summer of negative attention.
3 Chief Marketers on the Skills Needed to Lead Through Crisis
Why empathy and positive thinking can make a huge impact.
How Grey Goose Brought Its Iconic Honey Deuce Home to US Open Fans
Since people can’t attend the tournament, the brand found a new way to engage with them.
Jennifer Breithaupt Leaves Citi and Carla Hassan Is Named CMO
The former chief brand officer will now overseeing marketing and branding for the bank.