Doug Zanger is a senior editor, agencies at Adweek, focusing on creativity and agencies. He has covered a wide range of industry topics and interviewed several high-profile luminaries including Megan Rapinoe, Sue Bird, Jeff Goldblum, Carrie Brownstein, Michael Kelly, Jeffrey Katzenberg and some of the NFL’s biggest past and present stars. Based in Portland, Ore. and unabashedly loyal to the Pacific Northwest, Zanger has over 25 years of experience in the advertising industry, including 12 in radio, where he picked up a Radio Mercury Award.
For Its Super Bowl Ad, NFL Looks to the Past to Embrace the Future
An ambitious AI project revives Vince Lombardi to deliver a message of unity.
After a Decade in the Big Game, Kia Sits Out the Super Bowl
Carmaker focuses on expanding charitable initiatives for U.S. youth.
How Momentum Helps the Jacksonville Jaguars Drive Systemic Change
Momentum helps Jacksonville Jaguars' CMO Julian Duncan drive systemic change.
Neil Patrick Harris Is a Hilarious One-Man Film Crew in Ad for PayPal and Venmo
The actor shops after hours at CVS, giving contactless payment and etiquette tips.
Beyond the Buzzwords, Sustainability in Marketing Demands Consistency
On how brands can get involved in the United Nations' goals at Adweek's Outlook 2021.
This Agency Seeks to Put One Electric Car Company in Pole Position
Even past its founder’s Twitter feed and swashbuckling ways, Tesla has managed to carve out substantial mindshare with the public. Moreover, the company took a huge leap, with over 50% [...]
Map a Purpose Journey With Love and Growth, Says Microsoft
Looking at Microsoft’s advertising, it’s apparent that the tech giant is a fan of purpose. Some of the brand’s more eye-catching and prominent work includes 2018’s campaign for the Xbox [...]
This Site Lists the Unofficial ‘Rules’ Black People Often Feel Obligated to Follow
It details 12 ways that racism informs their everyday lives, from how they shop to which toys they can play with.
Leaning Into Its Tradition of Purpose, David&Goliath Launches Creative Impact Hub
Blake Winfree and Ben Purcell will lead the new division, setting the tone for the agency's future.
After a Year of Turmoil, the Future of Agencies May Well Be Bright
Those that expertly change and adapt can make significant gains.