Portrait of Doug Zanger

Doug Zanger

Doug Zanger is a senior editor, agencies at Adweek, focusing on creativity and agencies. He has covered a wide range of industry topics and interviewed several high-profile luminaries including Megan Rapinoe, Sue Bird, Jeff Goldblum, Carrie Brownstein, Michael Kelly, Jeffrey Katzenberg and some of the NFL’s biggest past and present stars. Based in Portland, Ore. and unabashedly loyal to the Pacific Northwest, Zanger has over 25 years of experience in the advertising industry, including 12 in radio, where he picked up a Radio Mercury Award.

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For Its Super Bowl Ad, NFL Looks to the Past to Embrace the Future

Creative Disruption

An ambitious AI project revives Vince Lombardi to deliver a message of unity.

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After a Decade in the Big Game, Kia Sits Out the Super Bowl

The Big Game

Carmaker focuses on expanding charitable initiatives for U.S. youth.

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How Momentum Helps the Jacksonville Jaguars Drive Systemic Change

Brand Marketing

Momentum helps Jacksonville Jaguars' CMO Julian Duncan drive systemic change.

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Neil Patrick Harris Is a Hilarious One-Man Film Crew in Ad for PayPal and Venmo

Ad of the Day

The actor shops after hours at CVS, giving contactless payment and etiquette tips.

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Beyond the Buzzwords, Sustainability in Marketing Demands Consistency

Sustainability

On how brands can get involved in the United Nations' goals at Adweek's Outlook 2021.

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This Agency Seeks to Put One Electric Car Company in Pole Position

Accounts

Even past its founder’s Twitter feed and swashbuckling ways, Tesla has managed to carve out substantial mindshare with the public. Moreover, the company took a huge leap, with over 50% [...]

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Map a Purpose Journey With Love and Growth, Says Microsoft

CES

Looking at Microsoft’s advertising, it’s apparent that the tech giant is a fan of purpose. Some of the brand’s more eye-catching and prominent work includes 2018’s campaign for the Xbox [...]

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This Site Lists the Unofficial ‘Rules’ Black People Often Feel Obligated to Follow

Diversity, Equity and Inclusion

It details 12 ways that racism informs their everyday lives, from how they shop to which toys they can play with.

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Leaning Into Its Tradition of Purpose, David&Goliath Launches Creative Impact Hub

The Future of Agencies

Blake Winfree and Ben Purcell will lead the new division, setting the tone for the agency's future.

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After a Year of Turmoil, the Future of Agencies May Well Be Bright

Agencies

Those that expertly change and adapt can make significant gains.