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Doug Zanger

Doug Zanger is a senior editor at Adweek focusing on creativity and agencies. He has covered a wide range of industry topics and interviewed several high-profile luminaries including Megan Rapinoe, Sue Bird, Jeff Goldblum, Carrie Brownstein, Michael Kelly, Jeffrey Katzenberg and some of the NFL’s biggest past and present stars. Based in Portland, Oregon, and unabashedly loyal to the Pacific Northwest, Zanger has over 25 years of experience in the advertising industry, including 12 in radio, where he picked up a Radio Mercury Award.


This is a Profile

Agency Pros Share Crucial Advice for New Graduates Entering the Industry

Life in Quarantine

There's realism, but optimism remains as advertising changes rapidly during the pandemic.

This is a Profile

As Electric Bikes Boom in Popularity, Specialized Fuels the Trend With a Jab at Trump

Brand Marketing

The new spot by Goodby Silverstein & Partners spot focuses on fun and climate for the brand's Turbo line of bikes.

This is a Profile

Experienced in Crisis Messaging, GSTV Guides Brands Through Covid-19

Adapting to Crisis

Getting the tone right is key, from relevant pandemic information to uplifting content.

This is a Profile

This Ad Showing the Raw Emotion Felt by Front-Line Medical Workers Needs No Dialogue

Ad of the Day

Shot after shifts, the 60-second film honors the sacrifices staff make at a Baltimore hospital.

This is a Profile

State Farm Wraps Up Its MVP Performance in The Last Dance Doc With New Ad

Brand Marketing

Translation and Disney's Creative Works creates one final deep fake with ESPN legends Linda Cohn and Keith Olbermann.

This is a Profile

Is Agency New Business Back on Track? It Depends on Who You Ask

Adapting to Crisis

There are positive signs, but the RFP process could be forever changed due to Covid-19 and the pervasive use of technology.

This is a Profile

Working Remote Is Going About as Well for Progressive’s Flo and Co. as It Is for You

Agencies

Arnold, the brand's in-house team and the talent turned to iPhones and improv for new campaign from quarantine.

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Greta Thunberg’s Organization Just Created One of the Most Visceral Climate Crisis Ads Ever

Ad of the Day

Fridays for Future seeks to end the apathy with a powerful spot from agency FF.

This is a Profile

Midnight Oil’s Denise Wong Is the New CEO of Omnicom’s One & All

Agencies

Agency vet brings for-profit knowhow to the nonprofit shop.

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OkCupid’s New Ads Focus on Politics, BDSM and Other Make-or-Break Dating Factors

Agencies

It's the brand's first campaign with Mekanism, after a high-profile run with Wieden + Kennedy New York.