Ed Renicker, CEO, New York Interconnect

  • This is a Profile

    Why TV and Digital Are the Perfect Couple

    If you’re still engaging in the TV-vs.-digital debate, you’re setting yourself up to lose—no matter which side you’re on.

    This is a Profile

    Audience-Based Buying Is Ready to Go Mainstream

    For decades, marketing strategies were based on sampled data limited to basic demos like age and gender. But consumer behavior is changing...