Portrait of Elina Tang

Elina Tang

  • Elina Tang is a marketing professor and consultant for the American Council on Education (ACE). She specializes in marketing analytics, online experiment design and sales. She is also a member of our Adweek Academic Council.


    a golden diamond shining

    3 Elements of Your Brand That Can Shine Through in These Harrowing Times

    Voice

    During these times of crises, choosing the right form of brand behavior and executing it at the right time can infuse more meaning to consumers’ relationships with your brand.

    a pixelated heart with red leaking out of a hole in the bottom

    Healthcare Is Undergoing a Digital Revolution, Courtesy of Smart Devices

    Voice

    It’s also leading to a rise in consumer engagement.

    Illustration of corporate workers working together to build and office building
    A dollar sign is carved into the grass and filled with water; two people are seen maintaining the dollar sign with their rakes

    Millennials Are Balancing Overspending Habits by Prioritizing Environmentalism

    Brand Marketing

    Though sometimes materialistic, this consumer group seeks out ways to give back.