Elina Tang is a marketing professor and consultant for the American Council on Education (ACE). She specializes in marketing analytics, online experiment design and sales. She is also a member of our Adweek Academic Council.
3 Elements of Your Brand That Can Shine Through in These Harrowing Times
During these times of crises, choosing the right form of brand behavior and executing it at the right time can infuse more meaning to consumers’ relationships with your brand.
Healthcare Is Undergoing a Digital Revolution, Courtesy of Smart Devices
It’s also leading to a rise in consumer engagement.
Why Marketers Should Care About Consumer Perception of Corporate Social Responsibility
Otherwise there might be backlash.
Millennials Are Balancing Overspending Habits by Prioritizing Environmentalism
Though sometimes materialistic, this consumer group seeks out ways to give back.