Elizabeth Cagen is director of strategy and operations at Boston-based marketing, branding and design agency Stratabeat.
The Art of Capitalizing on Google’s ‘Micro-Moments’
Mobile is changing the way we live. Our days are hectic and broken into mere moments. We have no patience for more than 140 characters, let alone a 60-second commercial. [...]
3 Ways to Unlock B-to-B Paid Search Results Beyond Just Leads
Many B-to-B marketers struggle with pay per click (PPC), focusing on increasing leads without examining whether these leads are actually becoming paying customers. Often, they build PPC accounts littered with [...]