Elizabeth Cagen

Elizabeth Cagen is director of strategy and operations at Boston-based marketing, branding and design agency Stratabeat.


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The Art of Capitalizing on Google’s ‘Micro-Moments’

Ecommerce

Mobile is changing the way we live. Our days are hectic and broken into mere moments. We have no patience for more than 140 characters, let alone a 60-second commercial. [...]

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3 Ways to Unlock B-to-B Paid Search Results Beyond Just Leads

Performance Marketing

Many B-to-B marketers struggle with pay per click (PPC), focusing on increasing leads without examining whether these leads are actually becoming paying customers. Often, they build PPC accounts littered with [...]