Ellen Harvey

Ellen Harvey is a freelance writer and editor who covers the latest technologies and strategies reshaping the publishing landscape. She previously served as the Senior Editor at Publishing Executive and Book Business.

Alt Image Text

The Top 10 Tech Stories of 2017

Publishing

In 2017, the opportunities and disruptions created by technology continued to be conversation number one in the media business. Throughout the year Publishing Executive explored how technology is changing the [...]

Alt Image Text

Why Talent Strategy Needs to Complement Tech Strategy

Publishing

It’s clear that publishers need to invest in new technologies to remain competitive in a transformed industry. But technology is not a solution in and of itself, says Krystle Kopacz, [...]

Alt Image Text

Why Marketers Can’t Count Out Print in 2018

Publishing

Media pundits like to claim that the magazine industry is failing and that print is an antiquated medium. True or not, the “print is dead” drumbeat inevitably taints the perception [...]

Alt Image Text

How Sentiment Analysis Could Boost Programmatic Advertising

General

Online advertising is easy to ignore. In fact, Proctor & Gamble recently found that only 20% of its online ads were viewed for more than 2 seconds, the minimum standard [...]

Alt Image Text

Best Sound Bites from DigiPub: Harnessing the Power of Data-Driven Print

Publishing

Yesterday Publishing Executive, Book Business, and Printing Impressions hosted the first ever DigiPub Conference, which brought together leaders from the magazine, book, catalog, and printing industries to discuss new opportunities created [...]

Alt Image Text

How Hearst Pivoted to Native & Programmatic Advertising

General

In the past three years, Hearst Magazines has dramatically transformed its online advertising strategy, says Heather Keltz, VP of ad operations and ad product. “Three years ago programmatic ads and [...]

Alt Image Text

How Short-Run Print Can Activate Lucrative Niche Audiences

Publishing

On the web, publishers have become adept at launching niche content verticals to engage very specific, often highly-monetizeable audiences. On the flip side, due to the economics of printing, publishers [...]

Alt Image Text

Why Content Analytics Matter for Data-Savvy Brands

Performance Marketing

Content analytics allow brands to see how consumers discover their content, what content is driving key metrics and where new conversion opportunities lie.

Alt Image Text

Podcast: The Rise and Fall of Jann Wenner and Rolling Stone

Publishing

Jann Wenner revolutionized the magazine business and brought rock ‘n’ roll to the masses with the launch of Rolling Stone in 1967. The magazine quickly skyrocketed in popularity, helping to [...]

Alt Image Text

How Vogue.com Tailors Engagement Around Search, Social & Direct Traffic

Publishing

Vogue.com defines its content strategy by platform, optimizing content based on the behaviors of consumers that access the site directly, through Google, and on Facebook. Using audience analytics tools like [...]