Ellen Harvey
Ellen Harvey is a freelance writer and editor who covers the latest technologies and strategies reshaping the publishing landscape. She previously served as the Senior Editor at Publishing Executive and Book Business.
The Top 10 Tech Stories of 2017
In 2017, the opportunities and disruptions created by technology continued to be conversation number one in the media business. Throughout the year Publishing Executive explored how technology is changing the [...]
Why Talent Strategy Needs to Complement Tech Strategy
It’s clear that publishers need to invest in new technologies to remain competitive in a transformed industry. But technology is not a solution in and of itself, says Krystle Kopacz, [...]
Why Marketers Can’t Count Out Print in 2018
Media pundits like to claim that the magazine industry is failing and that print is an antiquated medium. True or not, the “print is dead” drumbeat inevitably taints the perception [...]
How Sentiment Analysis Could Boost Programmatic Advertising
Online advertising is easy to ignore. In fact, Proctor & Gamble recently found that only 20% of its online ads were viewed for more than 2 seconds, the minimum standard [...]
Best Sound Bites from DigiPub: Harnessing the Power of Data-Driven Print
Yesterday Publishing Executive, Book Business, and Printing Impressions hosted the first ever DigiPub Conference, which brought together leaders from the magazine, book, catalog, and printing industries to discuss new opportunities created [...]
How Hearst Pivoted to Native & Programmatic Advertising
In the past three years, Hearst Magazines has dramatically transformed its online advertising strategy, says Heather Keltz, VP of ad operations and ad product. “Three years ago programmatic ads and [...]
How Short-Run Print Can Activate Lucrative Niche Audiences
On the web, publishers have become adept at launching niche content verticals to engage very specific, often highly-monetizeable audiences. On the flip side, due to the economics of printing, publishers [...]
Why Content Analytics Matter for Data-Savvy Brands
Content analytics allow brands to see how consumers discover their content, what content is driving key metrics and where new conversion opportunities lie.
Podcast: The Rise and Fall of Jann Wenner and Rolling Stone
Jann Wenner revolutionized the magazine business and brought rock ‘n’ roll to the masses with the launch of Rolling Stone in 1967. The magazine quickly skyrocketed in popularity, helping to [...]
How Vogue.com Tailors Engagement Around Search, Social & Direct Traffic
Vogue.com defines its content strategy by platform, optimizing content based on the behaviors of consumers that access the site directly, through Google, and on Facebook. Using audience analytics tools like [...]