Portrait of Elyce Henkin

Elyce Henkin

Elyce Henkin is the director of partnerships and brand experience at AKA N.Y., an award-winning, global, fully integrated entertainment advertising agency specializing in live experiences, where she works to build long-term activations and sponsorships. She has worked in marketing for over 10 years.

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Product Placement Campaigns Need Purpose or Viewers Won’t Be Impressed


Effective purpose-driven advertising in product placement is more than an actor or influencer drinking out of a temporarily redesigned soda can or driving a car with obvious logos painted on [...]