Portrait of Emmy Liederman

Emmy Liederman

Emmy is a senior journalism major at The College of New Jersey with minors in Spanish and broadcast journalism. She has previously worked as editor-in-chief of her college newspaper, The Signal, as well as an intern at Tribune Publishing Company. Emmy is looking forward to contributing to Adweek working with its breaking news and audience engagement teams.

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Babe Wines and Chrissy Teigen’s Mom Pepper Are Hijacking the Super Bowl … Pairings

The Big Game

The brand wants you to rethink your football Sunday snacks.

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General Mills and PepsiCo Share Winning Strategies to Accelerate Business

Brand Marketing

On the importance of a nimble brand strategy at Adweek's Outlook 2021.

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Amid Global Crisis, Healthcare Giant AmerisourceBergen Rebrands to Reflect ‘Optimism’

Rebrands

AmerisourceBergen partnered with MetaDesign to launch this new look.

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After a Successful Year, DoorDash Is Splurging on an Ad in the Super Bowl

The Big Game

The Sesame Street-themed campaign is a tribute to local businesses.

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Virtually Sample 4,000 Shades of Eyeshadow With Pinterest’s New AR Try-On Feature

Artificial Intelligence

The brand introduced its new AR technology at the NRF's 2021 conference.

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Meditation Apps Step Out of Their Comfort Zone to Find New Users

Customer Experience

Calm and Headspace saw major growth in 2020 with unconventional marketing.

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Next-Tech Leaders Share How They’re Navigating Rapidly Changing Consumer Needs at CES 2021

CES

Digital brands must prove that they really understand Gen Z.

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Richard Dreyfuss Narrates White Castle’s Spinoff of a Christmas Classic

Food & Beverage

The campaign supports restaurant workers impacted by Covid-19.

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Jack in the Box Joins the Chicken Sandwich Wars With a Reimagined Chicken Dance on TikTok

Food & Beverage

Music star Becky G leads the campaign for the fast-food brand.