Eric Toda is a marketing executive known for building challenger brands. He is currently the global head of social at Facebook and has built brands at Gap Inc, Airbnb Snapchat and Nike. He also advises brands on go-to market strategies, value/purpose-driven marketing, and enjoying his new family of four.
Purpose-Driven Brands Need to Change Their Approach Post-Covid
Covid-19 has created a philosophical dilemma: If your brand isn’t your products and your products are not your purpose, then what are you?
3 Ways Covid-19 Has Pushed Brands to Reevaluate Social Strategies
Building a creative muscle that will rely less on the creation of content but instead on curation of content will serve every marketing team, not just the social team.
4 Tips to Help Challenger Brands Live Up to Their Full Potential
DTC marketers must be quick on our feet, or we lose the race before it even begins.