Mother Launches Its Own Media Agency
Media by Mother will initially operate out of New York, led by Accenture and WPP vets.
How Will the Pandemic Impact Super Bowl 2021’s OOH Advertising?
Lower attendance means Tampa Bay's Big Game could look different.
Chief Diversity Officer Departs Publicis Groupe
The loss of Publicis' chief diversity officer comes as ad agencies continue to grapple with promises of greater inclusion and aims to root out racism.
T-Mobile Names IPG’s Initiative as US Media Agency of Record
This follows a review after it merged with Sprint last year and aims to compete with AT&T and Verizon.
The Mill Fires Chicago Managing Director Over Tweets Supporting Trump’s Election Reversal
According to a source with knowledge of her deleted tweets, Hilbert expressed her support for Trump's baseless claims of election fraud and viciously criticized Republican leaders who did not stand [...]
Animated Cessation Ads Lean Into Empathy to Inspire Quitting Nicotine
"What we can’t do anymore is make smokers and vapers feel guilty and like they've done something wrong," she added. "We have to be so much more empathetic."
Agency Talent Faces New Lures In 2021, Along With Calls to Move Beyond Core Skillset
The traditional skills associated with crafting arresting visuals and copy, along with analyzing the pricing and placement of those brand messages, remain at the core of what an agency does. [...]
Havas Media Retains Duties as Sanofi’s US Media Agency of Record
Appointment follows Omnicom Media Group winning global AOR responsibilities.