The agency was given equity in the 'federation' that was launched this June.
The appointment marks a move away from project relationships.
Brands including Dunkin', IHOP and Planters are in on the trend.
The agency's clients include New Balance and Slam Magazine.
She had been chief operating officer at the agency.
D/CAL launches with offices in Detroit and San Diego.
Executive chairman Tim Andree will take on the role.
'Transparency at a Crossroads' addresses a 'long-term, industrywide' FBI investigation.
Move follows controversy over anonymous comments
The brand spends over $10 million on measured media annually.