Portrait of Erik Oster

Erik Oster

Erik Oster is an agencies reporter for Adweek, where he covers creative, media and strategy agencies. He is a frequent writer for Adweek's AgencySpy.

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Mother Launches Its Own Media Agency

Agencies

Media by Mother will initially operate out of New York, led by Accenture and WPP vets.

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How Will the Pandemic Impact Super Bowl 2021’s OOH Advertising?

The Big Game

Lower attendance means Tampa Bay's Big Game could look different.

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Chief Diversity Officer Departs Publicis Groupe

Agencies

The loss of Publicis' chief diversity officer comes as ad agencies continue to grapple with promises of greater inclusion and aims to root out racism.

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T-Mobile Names IPG’s Initiative as US Media Agency of Record

Accounts

This follows a review after it merged with Sprint last year and aims to compete with AT&T and Verizon.

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The Mill Fires Chicago Managing Director Over Tweets Supporting Trump’s Election Reversal

Diversity, Equity and Inclusion

According to a source with knowledge of her deleted tweets, Hilbert expressed her support for Trump's baseless claims of election fraud and viciously criticized Republican leaders who did not stand [...]

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Animated Cessation Ads Lean Into Empathy to Inspire Quitting Nicotine

Agencies

"What we can’t do anymore is make smokers and vapers feel guilty and like they've done something wrong," she added. "We have to be so much more empathetic."

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Meet Boston’s New Agency, Colossus

The Future of Agencies

Veterans of Arnold, CPB, Digitas and The Martin Agency launched the independent shop.

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Agency Talent Faces New Lures In 2021, Along With Calls to Move Beyond Core Skillset

Agencies

The traditional skills associated with crafting arresting visuals and copy, along with analyzing the pricing and placement of those brand messages, remain at the core of what an agency does. [...]

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Havas Media Retains Duties as Sanofi’s US Media Agency of Record

Accounts

Appointment follows Omnicom Media Group winning global AOR responsibilities.

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Uber Names R/GA as Global Social Agency of Record

Accounts

The agency will handle marketing activity across digital and social platforms.