Portrait of Erik Oster

Erik Oster

Erik Oster is an agencies reporter for Adweek, where he covers creative, media and strategy agencies. He is a frequent writer for Adweek's AgencySpy.

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Testing cat in post

CES

Trending forward The changes of 2020 will continue to inform a changed marketing perspective as the aggressive changes marketers made in adopting ecommerce and the ways they use data to [...]

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GroupM’s Kirk McDonald Discusses the Future of Thoughtful Connectivity and Relevance

CES

Around six months into his new role, GroupM North America CEO Kirk McDonald is looking ahead at what the changes of 2020 mean for the year ahead.

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Home Depot Names OMD as US Media Agency of Record

Accounts

The appointment follows a review dating back to last June.

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Epsilon Agrees to Pay $150 Million for Selling Info Facilitating Elder Fraud

Data Privacy

The now Publicis-owned company's settlement with the DOJ comes after a decade of solicitations.

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IPG CEO Philippe Krakowsky on Disruption, Data and Privacy

Agencies

Krakowsky stepped into the role at the start of 2021, and already has big plans.

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UM Hires Walton Isaacson, McCann Vet as US CSO

Leadership & Talent

Christine Villanueva will lead the agency's strategy product and capability road map.

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Wavemaker Hires US CSO, Filling Role for First Time Since 2018

Agencies

The appointment follows a series of account wins for Wavemaker in the final months of 2020.

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Code and Theory Adds Kettle as Clients Pursue Digital Transformation

The Future of Agencies

Digital shop has worked with clients including American Express, Discover and National Geographic.

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Mother Launches Its Own Media Agency

Agencies

Media by Mother will initially operate out of New York, led by Accenture and WPP vets.