The Direct Mail Divide — 6 Big Trends in 6 Major Industries
We tend to view the direct mail industry as a whole, including the myriad trends that we glimpse in the flowing mailstream. But the reality is that each vertical — [...]
Are We Witnessing a Gradual Downsizing of the Mail?
We knew this day would come: The day when the mail started to get smaller. Between postal costs, more efficient formats and the growing desire among prospects to read shorter [...]
Following Google and USPS Rules — and Still Profit
Let's face it, if you're a business that relies on internet marketing and/or direct mail, Google and the U.S. Postal Service set the rules and we have to abide by [...]