Ethan Boldt

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A Truly Fond Farewell

General

After nearly seven years at North American Publishing Company and three years at Direct Marketing IQ, I am taking a new job at Rodale Inc. as Executive Director of Direct [...]

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The Direct Mail Divide — 6 Big Trends in 6 Major Industries

Performance Marketing

We tend to view the direct mail industry as a whole, including the myriad trends that we glimpse in the flowing mailstream. But the reality is that each vertical — [...]

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Are We Witnessing a Gradual Downsizing of the Mail?

Performance Marketing

We knew this day would come: The day when the mail started to get smaller. Between postal costs, more efficient formats and the growing desire among prospects to read shorter [...]

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Experience Who’s Mailing What! Live

General

If you're going to DMA2013 in Chicago, make sure you swing by booth 867 to visit our "Who's Mailing What! Experience Lounge." Come and say hello to me, Peggy and [...]

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Following Google and USPS Rules — and Still Profit

Performance Marketing

Let's face it, if you're a business that relies on internet marketing and/or direct mail, Google and the U.S. Postal Service set the rules and we have to abide by [...]

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Spotlight on the Top 10 Mailers of 2013

Performance Marketing

With the help of Who's Mailing What! (WMW), we decided to take a closer look at the top 10 out of the Top 50 Mailers of 2013, which makes up [...]

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Top 50 Mailers

Performance Marketing

Welcome to the brand new list of Target Marketing's Top 50 Mailers. For the first time, we are relying exclusively on data from our partner Who's Mailing What! in compiling [...]

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A Back to School Triple-Whammy

Performance Marketing

HP jumps to the front of the "back to school!" promotional pack, as on July 29, the company emailed one of the first back-to-school offers of the summer. First, you'll [...]

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‘Free Shipping’ Tactic Is Surging in Email

Email Marketing

"Free Shipping" have long been magic words to customers' ears, and that offer is especially common in marketing emails looking to get clicks and purchases. Looking at the numbers over [...]

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Freemiums Finding Their Way in the Mailstream

Performance Marketing

Freemiums are those wonderful (or annoying, depending on your perspective as a mailer or a recipient) little free gifts inside the direct mail piece. Fundraisers have used them for decades, [...]