Portrait of Ethan Wu

Ethan Wu

Ethan Wu reports on ad tech and programmatic advertising. He is a senior at Cornell University studying economics.

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Apple Marks Data Privacy Day With a Nod to Coming Ad Tracker Changes

Programmatic

With IDFA updates due ‘in early spring,’ the iPhone maker continues to shrug off Facebook’s ire.

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The Ad-Tech Industry Takes Aim at Its Unloved Middlemen

Ad Tech

Ad fraud and wasted spending are top of mind for advertisers in the push for transparency.

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Ad Targeting’s Center of Gravity Is Shifting

Ad Tech

If no alternative to the third-party cookie is found, it would leave a $32-billion void by 2025.

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Meredith and Kroger Lean Into First-Party Data for CPG Advertisers

Ad Tech

Meredith and Kroger are coming to market with a data play for CPG advertisers that promises the "holy grail" of closed-loop attribution.

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The ‘Programmatic Endgame’ Is Coming, Says Luma Partners’ Terence Kawaja

Programmatic

Ad tech’s top investment banker predicts 5 market segments driving future M&A deals.

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GroupM Unveils Global Effort to Boost Crisis-Stricken Local News

Publishing

GroupM, the ad industry's biggest media buyer, is doubling down on local news amid the Covid-19 pandemic that has crippled local advertising.

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How Google’s Ad Stack Works and Why Regulators Are Probing Its Dominance

Ad Tech

U.S. regulators are looking into Google. Here's what they are searching for.

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The Trade Desk Makes Tim Sims CRO Amid Slate of 5 Other Senior Promotions

Leadership & Talent

He was anointed CRO of The Trade Desk amid a slew of senior promotions.

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Zeotap Scoops $42 Million as CrossFit’s Eric Roza Joins Board

Leadership & Talent

Eric Roza, the incoming CEO of CrossFit, is joining data outfit Zeotap’s board just as it completes a $42 million Series C round.

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Ad Tech’s Top Investment Banker on Who Will and Won’t Survive the Pandemic

NexTech

Terence Kawaja, founder and CEO of Luma Partners, discusses the strategic priorities for potential acquirers.