Farshad Fardad is CEO of GlobalWide Media. An entrepreneur with a history of notable achievements, he has been involved in the internet space since the late 90s as an entrepreneur, investor and executive.
In a Digitalized World, Consumers Yearn for Authenticity From Brands
Anything that sparks a real conversation is valued.
How to Think Beyond the Sale and Develop Brand Advocates
Opinion: The secret to measuring the value of brand advocacy boils down to three letters: CLV, or customer lifetime value.