As the CEO of OMD Worldwide, Florian Adamski has put "Better decisions, faster" at the core of OMD’s promise to many of the world’s most innovative and successful brands, including McDonald’s, Apple, PepsiCo and Bacardi. A true digital and data native, Adamski began his career with Omnicom in his native country of Germany in 1997. A unique blend of company man and entrepreneur, Adamski spent the 2000s moving seamlessly between the starkly different worlds of agency holding company and startups, co-founding several companies in media, ecommerce, design and fashion. By 2015, his skill as a strategist with a keen insight on marketers’ business challenge earned him the CEO seat at Omnicom Media Group Germany. Named global CEO of OMD in 2017, he led a reorganization of talent and resources that saw the agency win more than 300 pitches in 2018.
Why Agencies Need to Put the Focus Back on Their Clients and Marketing Outcomes
Taking a business approach to the industry.