Gabriel Shaoolian

Gabriel Shaoolian is the CEO and founder of New York-based Blue Fountain Media, a digital agency focused on generating qualified leads, increasing sales and expanding brand recognition for clients online.


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5 Seasonal SEO Tips to Attract Holiday Shoppers to Your Site

Ecommerce

Sadly, as a digital marketer, I continue to see far too many companies failing to tailor their SEO strategies to take advantage of the seasonal uptick in consumer searches. It’s [...]

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Organic vs. Paid Social Media: 5 of the Biggest Marketing Myths

Platforms

With more than 2.1 billion users, social media is one of the largest markets the world has ever seen. It doesn’t matter if you’re a small e-commerce business selling handmade [...]

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3 Keys to Brand Success in Digital Marketing

Performance Marketing

If your company hasn’t already established a digital marketing strategy, it’s time to get on board. We are living in a world where establishing an online presence is paramount to [...]

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Integrating Video Marketing Into Your Content Strategy: Do’s and Don’ts

General

Truly powerful content marketing consists of more than just blog posts. In order to make your content stand out and engage users, you need to create content in a variety [...]

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3 Onsite Elements to Drive Mobile Conversions

Mobile

It’s no surprise the growth of mobile has been astronomical. Every industry has been impacted by the advancements in this type of technology, and as a result, brands have had [...]

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4 Website Design Mistakes and How to Fix Them

Ecommerce

A website is your most important marketing tool, as it is often the key form of communication connecting you with your target audience. Without a user-friendly website, you’ll find it [...]

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3 Engagement-Improving Onsite Elements

Platforms

Ultimately, user engagement is how you connect with your audience. Without user engagement, it’s difficult to build a relationship with your customers, foster any sort of brand recognition and generate [...]

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4 Ways to Increase Conversion Rate and Generate More Leads

Performance Marketing

Businesses that don’t succeed online typically fail to measure the amount of business they didn’t acquire because of the poor user-experience on their website. Whether it’s products or services that [...]

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5 Email Improvements to Make NOW!

Email Marketing

Harnessing the potential of email campaigns takes digital marketing to a new level, and helps marketers reach the right audiences to help grow their businesses. However, it’s important to take [...]

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4 Easy Ways to Improve Your SEO

General

SEO is an integral part of any digital marketing campaign. As long as search engines continue to be widely used by the masses, organic results will continue to exist and [...]

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Build Customer Confidence Through Website Design

Ecommerce

Regardless of your brand’s vertical, there are a few universal guidelines when it comes to website design that can help your message resonate with your audience, and instill trust that [...]

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5 Takeaways From Common Marketing Oversights

Performance Marketing

Marketing initiatives are essential for any company that's looking to expand, stay relevant or simply generate profits. All aspects of marketing are in one way or another communication tools that [...]

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3 Simple Tactics to Gain Return Visitors

Ecommerce

Did you know that most users don’t convert on the first visit to your site? First time visitors typically are taking their time to do research, shopping around and trying [...]

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5 Mobile Web Design Features to Increase Conversions and Leads

Performance Marketing

The growth of mobile has been astronomical. Now more than ever, users are connected to digital media and more frequently consuming content in some way while they’re on-the-go. Aside from [...]

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4 Mobile Marketing Tips

Mobile

Whether consumers are on their favorite social media platform or shopping online, innovations within mobile marketing are allowing B-to-B and B-to-C companies to target users on-the-go. For brands looking to [...]