Portrait of Gastón Tourn

Gastón Tourn

Gastón Tourn is CMO of Appear Here, named one of Wired Magazine's 100 Hottest Startups and The Financial Times' most disruptive companies. He was previously with Google for five years working across several international markets.


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It’s Time to Come to Terms With Online Life Falling Short of Our Real-Life Expectations

Voice

Nothing is more tragic than watching one of your friends singing Happy Birthday on mute.

This is a Profile

Repetition Isn’t Authentic or Consistent—It’s Annoying

Voice

Consistency is essential to avoid confusing people, but most brands get consistency wrong and think it means repetition.

This is a Profile

5 Tips Marketers Can Glean From Hemingway to Improve Their Storytelling Strategy

Creativity

Because sometimes a brand's attempt at crafting a compelling story falls short.