George Carey is CEO and founder of The Family Room, a strategic research and brand innovation consultancy. This is the first of a series of articles focus on Generation Z consumers based on his company’s annual Passion Points study of youth and family trends.
7 Ways Marketers Are Catering Their Campaigns More to Gen Z Girls
Tides are turning, and girls' preferences are finally being acknowledged more.
Brands Need to Keep Gen Z’s Changing Priorities in Mind or Risk Isolating Them as an Audience
Friendship and a sense of community are immensely important.
Why Marketers Don’t Need to Worry About Contributing to Gen Z’s Alleged Tech Addiction
Their habits aren’t showing any lasting unhealthy side effects.
Brands Need a New Plan for Gen Z’s Shrinking Universe
Societal changes and pressures are inexorably crimping teenage lifestyles.