Portrait of George Carey

George Carey

George Carey is CEO and founder of The Family Room, a strategic research and brand innovation consultancy. This is the first of a series of articles focus on Generation Z consumers based on his company’s annual Passion Points study of youth and family trends.


This is a Profile

7 Ways Marketers Are Catering Their Campaigns More to Gen Z Girls

Brand Marketing

Tides are turning, and girls' preferences are finally being acknowledged more.

This is a Profile

Brands Need to Keep Gen Z’s Changing Priorities in Mind or Risk Isolating Them as an Audience

Brand Marketing

Friendship and a sense of community are immensely important.

This is a Profile

Why Marketers Don’t Need to Worry About Contributing to Gen Z’s Alleged Tech Addiction

Brand Marketing

Their habits aren’t showing any lasting unhealthy side effects.

This is a Profile

Brands Need a New Plan for Gen Z’s Shrinking Universe

Brand Marketing

Societal changes and pressures are inexorably crimping teenage lifestyles.