Gordon White is the general manager of The Social Client. He is a 20-year-plus marketing industry veteran with the majority of his experience at the intersection of digital and consumers, helping brands build deeper relationships through the creative application of technology and data. When he’s not helping clients optimize their approach to new customer acquisition or improving their overall brand health, Gordon is reimagining business in a connected world; thinking of and examining new and existing touchpoints that his clients can use to enhance their customer experiences.
Mobilize Your Retail Banking to Make It Truly Wonderful
It’s always around this time of year when I start to think about “It’s a Wonderful Life” It might be an odd leap into digital disruption in retail banking, but [...]