Guy Atzmon


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    From ‘U’ to ‘View’: How the Viewer Experience Needs to Go Beyond Video

    Digital

    Opinion: The power of a scene library approach and personalization makes it easier than ever.

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    The No. 1 Thing You’re Forgetting About Video Storytelling Could Sink Your Brand

    Digital

    Opinion: Pure entertainment can hurt your returns, but so can aggressive messaging.

    This is a Profile

    Personalized Video Lessons From and for Facebook

    Digital

    Opinion: If you’re on Facebook as often as I am (read: constantly), you probably see at least one Facebook personalized video in your News Feed every day celebrating a friend’s anniversary with one of their friends. As someone working at a company specializing in personalized video engagement, I’m torn in my opinion of these videos.