Hallie Mummert

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Full Sweep

Performance Marketing

To the casual observer, Publishers Clearing House (PCH) appears to have luck on its side. The nearly 60-year-old company that got its start selling magazine subscriptions has weathered stringent sweepstakes [...]

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Top 50 Mailers 2011 Online Exclusive: National Breast Cancer Coalition

Performance Marketing

Who still sends mail? Many of the most successful marketers in the United States, according to the 2011 edition of Target Marketing's Top 50 Mailers list. Here's a Web-exclusive look [...]

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7 Direct Marketing Career Tips from Howard Draft, 2010 DMA Hall of Fame Inductee

General

Many marketers have looked to Howard Draft, chairman of Draftfcb and 2010 inductee into the DMA Hall of Fame, for thought leadership on the present and future of marketing. He [...]

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Back to School

General

No matter how many years keep ticking by since my school days, the early weeks of September always bring back vivid memories of starting a new school year. As a [...]

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The Top 50 Mailers

Performance Marketing

The more things change on Target Marketing's Top 50 Mailers list, the more they stay the same. As I write this, mail volume continues to plummet; the U.S. Postal Service [...]

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6 Cross-Promotion E-mail Dos and Don’ts

Email Marketing

No one likes to reinvent the wheel, which is why the temptation to share a sister brand's e-mail list can be hard to resist. But not doing so can result [...]

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3 Overlooked Departments That Influence Search Results

General

Companies are getting used to sharing search results data across the marketing, social media and communications departments. But, according to Lee Odden, CEO of TopRank Online Marketing, the more practical [...]

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USPS Goes Postal?

Performance Marketing

The U.S. Postal Service's proposal for an exigent price increase is causing businesses to go bug-eyed over the potenial hike of 4 percent to 5 percent.

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Testing Levels Strong for Financial, Fundraising

Performance Marketing

Comparing direct mail patterns across verticals for the 12-month period of April 2009 to March 2010, the insurance and publishing sectors rise to the top for sending repeat mailings.

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Get Real About Real-Time SEO

General

Google's not the only engine that's now mixing social media content into the search results page. At press time, Yahoo! and Bing were integrating Facebook and Twitter posts; Google was [...]