Portrait of Heide Palermo

Heide Palermo

Heide is the senior director of brand community at Adweek and Editor of the Inside the Brand series, including the CMO Moves and Gen ZEOs podcasts, Innovators, Challengers, and Women Trailblazers. She also leads Adweek's Innovators Council.

Alt Image Text

Brandweek Sports Summit Masterclass: Growing Your Career in Sports

Inside the Brand

Three CMOs share the personal stories and tips for success that helped them climb the sports marketing ladder to the C-suite.

Alt Image Text

RBI Global CMO Fernando Machado Takes Us Inside Burger King’s ‘Timeless’ Rebrand

Inside the Brand

RBI Global CMO Fernando Machado dives into the what and why behind BK’s recent rebrand and how he ensures his team and partners are being creative—but not just for creatives [...]

Alt Image Text

Burger King Rolls Out a Refreshingly Familiar New Look

Brand Marketing

“When I say that we shouldn't fear criticism, I think that's definitely true but it doesn't mean that you shouldn't prepare for it, right?” Machado said.

Alt Image Text

5 Practical Tips for Starting a New Job Remotely

Tips for Success

Brand leaders share what helped them ramp up and settle into new roles during the Pandemic

Alt Image Text

8 Powerhouse CMOs Discuss the Business of Marketing

Brand Marketing

Chief Marketers from Facebook, GE, SAP, Lowe’s, Mastercard and more discuss the Business of Marketing.

Alt Image Text

The ‘Unaccounted’ MENA Summit Featuring 10 Inspiring Leaders

CMO Moves

9 industry leaders of MENA (Middle Eastern and North African) decent came together for a live discussion on the community's biggest challenges and opportunities in today's environment, how they are [...]

Alt Image Text

18 Trailblazers Share Bold Advice You Need to Hear Right Now 

Tips for Success

Honest career advice for the self-doubter, introvert and more

Alt Image Text

9 CMOs on Elevating Brand Purpose to a Business Imperative

CMO Moves

Marketing leaders share how to define, activate and sustain brand purpose.

Alt Image Text

How to Avoid Just ‘Checking the Box’ on Disability Inclusivity in the Workplace

Brand Marketing

Following the Disability Inclusion Summit, panelists respond to the advertising community’s most pressing questions around hiring and maintaining candidates from the disability community.

Alt Image Text

Why Evian’s Shweta Harit Says Purpose is Action, Not a Point of View

General

Shweta Harit has had an impressive career, spending the last two decades working for purpose-led brands across the Unilever, Kellogg and Danone portfolios. Four years ago, Shweta joined Danone as [...]