Heide Palermo
Heide is the director of Adweek’s Inside the Brand series, including the CMO Moves and Gen ZEOs podcasts, Innovators, Challengers, and Women Trailblazers. She also leads Adweek's Innovators Council.
Marketing’s Most Exciting Innovations: Top CMOs and Brand Leaders Weigh in
Brand Marketing
Looking beyond just technology, these chief brand stewards are also thinking more holistically about the latest innovations.
The Weather Channel App Can Now Forecast Your Flu Risk
Digital
IBM Watson is using big data and AI to make localized health predictions.
