Heide Palermo
Heide is the senior director of brand community at Adweek and Editor of the Inside the Brand series, including the CMO Moves and Gen ZEOs podcasts, Innovators, Challengers, and Women Trailblazers. She also leads Adweek's Innovators Council.
Brandweek Sports Summit Masterclass: Growing Your Career in Sports
Inside the Brand
Three CMOs share the personal stories and tips for success that helped them climb the sports marketing ladder to the C-suite.
RBI Global CMO Fernando Machado Takes Us Inside Burger King’s ‘Timeless’ Rebrand
Inside the Brand
RBI Global CMO Fernando Machado dives into the what and why behind BK’s recent rebrand and how he ensures his team and partners are being creative—but not just for creatives [...]
Burger King Rolls Out a Refreshingly Familiar New Look
Brand Marketing
“When I say that we shouldn't fear criticism, I think that's definitely true but it doesn't mean that you shouldn't prepare for it, right?” Machado said.
5 Practical Tips for Starting a New Job Remotely
Brand leaders share what helped them ramp up and settle into new roles during the Pandemic
8 Powerhouse CMOs Discuss the Business of Marketing
Brand Marketing
Chief Marketers from Facebook, GE, SAP, Lowe’s, Mastercard and more discuss the Business of Marketing.
The ‘Unaccounted’ MENA Summit Featuring 10 Inspiring Leaders
9 industry leaders of MENA (Middle Eastern and North African) decent came together for a live discussion on the community's biggest challenges and opportunities in today's environment, how they are [...]
18 Trailblazers Share Bold Advice You Need to Hear Right Now
Honest career advice for the self-doubter, introvert and more
9 CMOs on Elevating Brand Purpose to a Business Imperative
Marketing leaders share how to define, activate and sustain brand purpose.
How to Avoid Just ‘Checking the Box’ on Disability Inclusivity in the Workplace
Brand Marketing
Following the Disability Inclusion Summit, panelists respond to the advertising community’s most pressing questions around hiring and maintaining candidates from the disability community.
Why Evian’s Shweta Harit Says Purpose is Action, Not a Point of View
Shweta Harit has had an impressive career, spending the last two decades working for purpose-led brands across the Unilever, Kellogg and Danone portfolios. Four years ago, Shweta joined Danone as [...]