This is a Profile

Heide Palermo

Heide is the director of Adweek’s Inside the Brand series, including the CMO Moves and Gen ZEOs podcasts, Innovators, Challengers, and Women Trailblazers. She also leads Adweek's Innovators Council.

This is a Profile

Marketing’s Most Exciting Innovations: Top CMOs and Brand Leaders Weigh in

Brand Marketing

Looking beyond just technology, these chief brand stewards are also thinking more holistically about the latest innovations.

This is a Profile

The Weather Channel App Can Now Forecast Your Flu Risk


IBM Watson is using big data and AI to make localized health predictions.