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Video: How Personalized Packaging Creates Memorable Experiences

HP engaged renowned industrial designer Karen Chekerdjian to create limited edition packaging for MCIII, Moët & Chandon’s prestige champagne cuvee. The geometric masterpiece covered in a metalized substrate showcase the [...]

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4 Ways Millennials and Gen Z Are Disrupting Packaging

As millennials move into the mainstream and Gen Z enters adulthood, these digital and social natives are not only exhibiting new shopping behavior, but they’re also shifting how brands interact [...]