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Ian Zelaya

  • Ian is an experiential marketing reporter for Adweek where he covers brand activations and experiential trends. Previously, he was an editor for BizBash where he covered events such as CES, Sundance Film Festival, NYC Pride, and C2 Montréal. Originally from Maryland, Zelaya also was a reporter for Baltimore Style magazine and Washington Jewish Week. He has a degree in mass communication from Towson University and lives in Brooklyn.


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    Budweiser’s New Interactive Concert Series Features the Hits of Happier Days

    Adapting to Crisis

    The beer brand launched a livestreamed concert series featuring headliners performing their greatest hits and sharing new stories.

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    Apartment Therapy Transformed a Live Design Pop-Up Into a Digital, Shoppable Experience

    Experiential

    The lifestyle and interior design platform brought the event to life with animated mood boards, livestreamed talks and games on social.

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    Hinge’s New Online Shop Celebrates Dating App’s Sacrificial Mascot

    Experiential

    The dating app launched an online shop with a variety of merchandise inspired by the Hinge mascot, which can effectively be "destroyed."

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    Alcohol-Free Spirit Brands Like Seedlip Are the Key to Dry January Cocktails

    Experiential

    The pioneer in zero-proof spirits is one of a handful of brands hopping on the sober curious trend.

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    3 Experiential Trends to Watch in 2020—and 2 to Leave in the 2010s

    Experiential

    Experts share how activations will evolve in the decade ahead.

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    Pepsi Kicks Off 2020 With a New U.S. Tagline

    Legacy Brands

    The brand's new campaign includes five TV spots, in which Pepsi drinkers dance to various music genres.

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    The Top 15 Stunts and Innovations of 2019

    Creativity

    Brands including Skittles, Tide, Burger King and Tinder created the most notable stunts of 2019.

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    8 Brands That Got Festive With Pop-ups This Holiday Season

    Experiential

    Brands including Chanel, TheSkimm, Lego and Yahoo Mail with BuzzFeed created public pop-ups as extensions of online shops and new campaigns.

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    Burger King Offers Free Impossible Whoppers for Holiday Flight Delays

    Experiential

    The fast-food brand will give consumers a free coupon if they enter flight delay information on the Burger King app.

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    Amazon Flies 20 Fans to Las Vegas for Latest Marvelous Mrs. Maisel Promotional Push

    Experiential

    Amazon Prime Video partnered with regional jet service JSX for the first in a series of month-long promotions for Season 3 of the comedy series.