Portrait of Ian Zelaya

Ian Zelaya

Ian Zelaya is an Adweek reporter covering how brands engage with consumers in the modern world, ranging from experiential marketing and social media to email marketing and customer experience. Previously, he was an editor for BizBash and a reporter for Baltimore Style magazine and Washington Jewish Week. He has a degree in mass communication from Towson University and lives in Brooklyn.

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3 Keys to Producing Standout Virtual Events in 2021

Experiential

Brands need to combat digital fatigue, says Welcome CEO Roberto Ortiz.

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This Startup Vodka Brand Is Using OOH to Make a Splash at the Super Bowl

The Big Game

GameDay’s mobile retargeting strategy helps target key audiences and drives online conversions.

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Inside Sundance’s Sponsor Strategy for First Virtual Film Festival

Brand Marketing

Reimagined event tasks partners with developing content that resonates with remote audiences.

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Networking Is the Biggest Challenge Virtual Event Marketers Face in 2021

Performance Marketing

Bizzabo’s new study also finds 50% of registrants convert to attendees.

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How Refinery29’s Unbothered Produces Must-Attend Virtual Events for Black Women

Experiential

Wash Day is part of brand’s ongoing audience engagement strategy.

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How Will the Pandemic Impact Super Bowl 2021’s OOH Advertising?

The Big Game

Lower attendance means Tampa Bay's Big Game could look different.

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This Verizon-Powered Virtual Art Experience Brings The Met to You

Experiential

Visitors can explore digital galleries and play games that unlock AR versions of artwork.

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Marketing Platform Klaviyo Now Offers PrestaShop Integration

Ecommerce

Merchants can automate personalized messaging to customers using data from the ecommerce hub.

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Exclusive: Cannes Lions Says It Will Move Forward With an In-Person Festival in 2021

Cannes Lions

Even with a Covid-19 vaccine rollout, advertisers are hesitant to travel to the French Riviera in June.

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The Big Trends That Will Influence Creativity in 2021, According to Adobe Stock

Creativity

Report highlights content across design, visual, motion and audio.