Ivy Shtereva


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How the Hospitality Industry Can Nurture Customer Relationships via Demographic Segmentation

Email Marketing

Marketers from most industries can implement demographic personalization to increase message relevance. The hospitality industry is a prime example: there is an abundance of seasonal events, milestones, and occasions that [...]

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Financial Services: Segment to Improve Personalization and Targeting

General

Even though the financial services industry has a reputation for slow adoption of new strategies, using demographic data to personalize campaigns is a relatively easy-to-implement and low-cost tactic that can [...]

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3 Mobile Mistakes to Avoid

Mobile

Today, brands recognize the importance of a proper mobile marketing strategy, but many still miss the mark to maximize their revenue opportunities using mobile. Here are three mistakes brands must [...]

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Email Marketing Isn’t Dead, but How Can Marketers Keep it Alive?

Email Marketing

Email marketers are clearly doing something right, but how can they keep subscribers engaged? In short, they should focus on smart and targeted email programs and supplement them with communications [...]