How the Hospitality Industry Can Nurture Customer Relationships via Demographic Segmentation
Marketers from most industries can implement demographic personalization to increase message relevance. The hospitality industry is a prime example: there is an abundance of seasonal events, milestones, and occasions that [...]
Financial Services: Segment to Improve Personalization and Targeting
Even though the financial services industry has a reputation for slow adoption of new strategies, using demographic data to personalize campaigns is a relatively easy-to-implement and low-cost tactic that can [...]
Email Marketing Isn’t Dead, but How Can Marketers Keep it Alive?
Email marketers are clearly doing something right, but how can they keep subscribers engaged? In short, they should focus on smart and targeted email programs and supplement them with communications [...]