Portrait of Jae Goodman

Jae Goodman

Jae Goodman is CEO of Observatory (A Stagwell and CAA company). He has won four Cannes Lions Grand Prix, four Emmys, an Effie David vs. Goliath and has never aired a Super Bowl ad.


This is a Profile

Why Some of the Most Memorable Super Bowl Ads Aren’t During the Game

The Big Game

Does the money spent on the Super Bowl actually end up paying off for brands?

This is a Profile

The Client Is Often (but Not Always) Right, and 11 Other Rules to Work By

Brand Marketing

I was recently asked if I have a set of guiding professional principles. Sort of to my surprise, I do! They're a direct consequence of my journey in advertising and [...]