Our Challenger Brand summit will take place Feb. 6 and 7.
James Cooper is editorial director of Adweek, where he leads all news operations across the magazine and its digital channels. He has a master's in journalism from Boston University and has been covering the media and marketing industries for more than two decades.
Our inaugural summit has gathered some of the brightest minds, including the 8 marketers in our Challenger Brand track.
We've reimagined it to help the brand marketing community and their partners be better at doing their jobs in our challenging times.
These 4 themes will form the basis of the discussions, questions and debates in Palm Springs later this month.