Portrait of James Cooper

James Cooper

James Cooper is editorial director of Adweek, where he leads all news operations across the magazine and its digital channels. He has a master's in journalism from Boston University and has been covering the media and marketing industries for more than two decades.


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Editor’s Letter: Moving Forward to Next

Brand Marketing

Adweek's James Cooper on his 21 years with the brand.

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Ahead of NewFronts, Industry Leaders Predict Brand Safety Will Be Top of Mind

TV / Video

Adapting to OTT's evolution was also a focus of Adweek's annual video roundtable.

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Grey Goose’s Rebrand Aims to Strike a Balance to Make Its Premium Allure More Accessible

Brand Marketing

The new Live Victoriously campaign keys on everyday consumer celebrations.

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Adweek Announces Finalists in Its Inaugural Adweek Experiential Awards

Creativity

The winners of the 32 categories will be announced Monday, April 29 and then celebrated at a May 1 gala.

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Editor’s Letter: Brandweek Is Back for Another Year, With New Awards and a Storied Franchise

Brandweek

The event takes place Nov. 3-6 at the JW Marriott Desert Springs Resort & Spa.

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Blue Acorn and iCiDIGITAL Merge to Create Blue Acorn iCi

Digital

New firm also acquires BrandShop to create a digital customer experience company.

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Q&A: Theragun’s Founder Is Dedicated to Challenging the Status Quo of Pain Relief Science

Brand Marketing

To Dr. Jason Wersland, over-prescribed pharmaceuticals are the 'ultimate competition'.

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3 CMOs Take Us Inside Their Brands’ SXSW Experiences

Brand Marketing

Adweek caught up with the marketing chiefs of Land O’Lakes, Visible and Showtime.

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Accenture Interactive’s SXSW Connects Marketers With Consumers Using AR and VR

Brand Marketing

So they can be involved at all points of a customer's purchasing journey.

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A Shift in Customer Experience Marketing Is Here. Are You Ready?

Digital

The empathy economy is here for all.

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Innovation Is Transforming Healthcare, Providing Consumers More Control Over Their Wellness

Digital

Technology gives users a deeper connection to their health.

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How Technology Is Reshaping the Concept of Play

Digital

At CES, Hasbro looks to esports for teaching moments

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This Cruise Line CMO Just Bought Equipment On the Spot at CES

Digital

Meg Lee of Norwegian Cruise Lines is hoping to deliver an 'enhanced guest experience' with the new tech.

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Why Brands Like Pabst and GoPro Still Rely on Fans for Marketing, and Probably Always Will

Digital

It's technology in service of storytelling at CES.