James Jorner


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How Should Businesses Cope With Social Media Churn?

Digital

Opinion: Concentrate on what matters: your audience.

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Forget Retargeting: Here Are 3 Ways to Reclaim Lost Customers on Social Media

Digital

Opinion: Take an active role in finding out why they left.

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3 Mistakes That Can Prevent Your Events From Taking Off on Social Media and Beyond

Digital

Opinion: Marketers must set clear objectives to guide their efforts.

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Should Fintech Startups Start Shifting Social Media Funds to Traditional Media?

Digital

Opinion: Your audience is watching TV while browsing, but it is more likely to believe the guy on TV.

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How to Use Social Media to Bring Customers Closer to Your Brand When They’re Vacationing

Digital

Opinion: People use their mobile devices a little more than usual.

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4 Industries That Will Dominate Social Media in 2018

Digital

Opinion: All it takes is the right mix of attention, commitment and effort.

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Why Businesses Will Struggle to Adapt to 2018’s Social Marketing Challenges

Digital

Opinion: Influencers might become irrelevant, or at least not as effective.

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How Businesses Should Approach Social Media During Times of Disaster

Digital

Opinion: Not everyone is looking to be consoled by a random brand.

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How Augmented Reality Is Creating a New Target Market on Social Media

Digital

Opinion: AR works effectively in that it blurs the line between an imagined world and the reality.

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Why More Businesses Are Turning to Subscription-Based Offerings

Digital

Opinion: Businesses are quickly adopting the subscription-based model. And it’s easy to see why: It delivers.

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4 Ways Dentists Are Using Social Content to Educate Patients

Digital

Opinion: Using social content to educate patients is an art that not only shares reliable health information but also promotes business..

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Social Marketing and Consumers: 4 Distribution Strategies That Are Still Effective

Digital

Opinion: While creating high-quality content is essential, it won’t do you any good if no one sees it. You have to get it to the right people—your target audience—to attract [...]

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4 Ways Brands Are Using Creativity to Drive Sales Online

Digital

Opinion: Businesses realize higher sales when they use these creativity techniques: originality, elaboration and artistic value.,

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If Social Media Flunks Your Brand, Try Native Advertising

Digital

Opinion: Content is king and, although disguised, native advertising does stick to that rule. Unlike social media ads, native ads have a share factor that makes this kind of advertising [...]

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Marketing Tips for Awkward Brands in a Social Media Era

Digital

Opinion: Our timelines on social media are flooded with different marketing campaigns on a regular basis. The majority of this content is from brands that fall into a certain category, [...]