James Sturdivant


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Is being offensive online the latest in shock marketing?

Publishing

Lately, there have been a string of offensive ads forcing corporations to retract and apologize—among them an ad for Ford India featuring tied-up women, a Hyundai ad joking about suicide, [...]

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Custom Content, Reimagined

Emerging Tech

Back in March, my Publishing Business Group colleagues and I paid a visit to the Brown Printing Company plant near Allentown, Pa. According to their website, Brown prints over 180 [...]

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Building a Better Show

Publishing

How do you get employees and partners to build an entirely new series of conferences and expos, all by volunteering their skills and services in their spare time? Business-to-business media [...]

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Philadelphia: Publishing ‘Wit’

Publishing

Throughout the month of June, Hidden City Philadelphia, a website devoted to writing, photography, and the city's "dormant and hidden places," is holding a series of artistic happenings at derelict [...]

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Gardens, Markets and the Web: Debating the Future of Mobile Content

Emerging Tech

The native app/Web app debate was front and center this morning at the Paid Content Live event in New York City. MIT Technology Review's Jason Pontin kicked of the discussion [...]

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GO!! Viz Media Conquers the World!

Publishing

Viz Media LLC, the preeminent Japanese comics company in the U.S. market, has found a digital solution to a vexing problem. Jointly owned by a consortium of three Japanese media [...]

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The Other Side of Fragmentation

General

Most talk of fragmentation concerns the negative. Fragmentation of audiences, content, distribution, sourcing—the great partition of media, which got underway in the 1970s and picked up steam with the rise [...]

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A Thing of Beauty

General

As association magazines go, Nature Conservancy has less of a profile than National Geographic or Smithsonian, which is a pity, because the quality writing, beautiful pictures and fascinating facts found [...]

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Mother Knows Best

General

Many people who had never heard of Mother Jones became aware of the magazine last year when it broke the story of Mitt Romney's "47 percent" speech. The magazine, a [...]

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Special Interest

Publishing

If, as many believe, the future of magazine publishing is niche, then it makes sense to look to niche publishers for clues to revenue models, products and strategies that will [...]

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New York Magazine Offers Sneak Peek at Innovative New App

Emerging Tech

New York magazine today offered an advance look at its new iPad app, one of several innovations in the app space presented at the MPA Swipe 2.0 conference in New York. 

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At SXSW, Clues to Where We’re Headed, and How to Get There

Publishing

Well, South By Southwest, that annual mashup of music and tech, starts today. Thousands are descending on Austin, Texas, the Emerald City of hip, to learn how to become greater [...]

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‘Vanity Fair With a Middle American Sensibility’

Publishing

Buzzfeed was buzzing yesterday with a report on a party held Tuesday at Michael's in New York, honoring the winner and runners up in the 2013 Great American Fiction Contest. [...]

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New Ways to Engage Readers—And Please Audiences

Publishing

Pictures: people love 'em, to the tune of 3 trillion or so images posted online. The problem for publishers is that these big, beautiful bits of real estate are mute, [...]

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A New Look—and Attitude—For Prevention

Publishing

When Prevention was founded nearly 63 years ago by organic farming and publishing visionary J.I. Rodale, it was envisioned as a resource for those seeking alternatives to the postwar industrialization [...]