Is being offensive online the latest in shock marketing?
Lately, there have been a string of offensive ads forcing corporations to retract and apologize—among them an ad for Ford India featuring tied-up women, a Hyundai ad joking about suicide, [...]
Gardens, Markets and the Web: Debating the Future of Mobile Content
The native app/Web app debate was front and center this morning at the Paid Content Live event in New York City. MIT Technology Review's Jason Pontin kicked of the discussion [...]
New York Magazine Offers Sneak Peek at Innovative New App
New York magazine today offered an advance look at its new iPad app, one of several innovations in the app space presented at the MPA Swipe 2.0 conference in New York.
At SXSW, Clues to Where We’re Headed, and How to Get There
Well, South By Southwest, that annual mashup of music and tech, starts today. Thousands are descending on Austin, Texas, the Emerald City of hip, to learn how to become greater [...]