Portrait of Jamie Gilpin

Jamie Gilpin

Jamie Gilpin is the chief marketing officer at Sprout Social. Previously, Jamie was chief marketing officer at Envoy, and before that was the vp of marketing and branding at CareerBuilder.

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CMOs Need to Work With CEOs to Communicate Brand Values and Handle Crises

Brand Marketing

A brand's leader needs to step up and speak out to address the good and the bad.