Janet Comenos is the CEO and co-founder of Spotted.
Brands Increasingly Find Themselves At Odds With Local Governments
And situations intensify once celebrity endorsers get involved.
How to Choose the Right Celebrity to Represent Your Brand on a Global Scale
You need someone who will resonate with people across the world.
5 Mistakes for Brands to Avoid When Choosing a Celebrity Endorser
It's important to make sure you do your research to save your reputation.
What Lessons Marketers Can Learn From Nike About Cause Marketing
The Colin Kaepernick ad, while not a surprise for the brand, can guide others in creating similar strategies.
How to Determine if Your Brand Should Go With a Celebrity Endorser or Influencer
Depending on your marketing approach, one might be better than the other.
How to Choose the Right Celebrity Endorser for Your Brand
You don't want to align with someone problematic.