This is a Profile

Janet Comenos

Janet Comenos is the CEO and co-founder of Spotted.


This is a Profile

Brands Increasingly Find Themselves At Odds With Local Governments

Voice

And situations intensify once celebrity endorsers get involved.

This is a Profile

How to Choose the Right Celebrity to Represent Your Brand on a Global Scale

Brand Marketing

You need someone who will resonate with people across the world.

This is a Profile

5 Mistakes for Brands to Avoid When Choosing a Celebrity Endorser

Brand Marketing

It's important to make sure you do your research to save your reputation.

This is a Profile

What Lessons Marketers Can Learn From Nike About Cause Marketing

Brand Marketing

The Colin Kaepernick ad, while not a surprise for the brand, can guide others in creating similar strategies.

This is a Profile

How to Determine if Your Brand Should Go With a Celebrity Endorser or Influencer

Brand Marketing

Depending on your marketing approach, one might be better than the other.

This is a Profile

How to Choose the Right Celebrity Endorser for Your Brand

Brand Marketing

You don't want to align with someone problematic.