Janet Stilson

Janet Stilson is a freelance writer for Adweek.

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How These 3 Brands Are Using Chatbots to Forge Stronger Relationships With Consumer

Emerging Tech

This emerging tech allows organizations to informally solve issues.

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Why Younger Consumers Are Hitting Retail Locations Rather Than Shopping Digitally

Commerce

Retail brands are trying to appeal to millennials and Gen Z

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How a Creative Studio Brought Elton John’s Career to Life in Virtual Reality

Emerging Tech

Spinifex Group explains the strategy behind his farewell tour kickoff.

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True-Crime Fanatic Michelle Nguyen Kills It in the Branding World

Agencies

Meet the co-founder and CCO of creative and production studio Salty Studios.

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The&Partnership Makes The Wall Street Journal Less ‘Male, Pale and Yale’

Agencies

The&Partnership's work has helped reverse a 7-year subscription sales decline at The Wall Street Journal.

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This Creative Shop Focuses on Women Over 40, a Group Advertising Often Ignores

Agencies

Fancy wants to subvert marketing stereotypes.

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This Refinery29 Co-founder Is No Stranger to Leaps of Faith

Creativity

The digital media company wasn't Christene Barberich's first bold move—and it won't be her last.

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Obviously Caters to Its Clients With an Army of Influencers

Agencies

Half a million popular people help this shop give brands an extra edge.

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Design Army Puts Visual Storytelling Above All Else

Agencies

Picking clients very carefully is key to this D.C. agency.

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Why CBD Marketers Are Turning to Endorsements to Get Their Message Out

Agencies

The tactic is proving to be effective in promoting the non-intoxicating products