Jason Downie is the chief strategy officer at Lotame and oversees the company’s product, marketing, sales development, DMP and LDX strategy. During his seven years at Lotame, Jason has grown the company’s data business into what has become the world’s largest data exchange.
Publishers Haven’t Fully Embraced Data, and It’s Deterring Potential Audiences
TV / Video
Here are 3 ways that they can start reshaping their strategies.
Facebook Proves It: Data Quality, Not Scale, Matters the Most
Opinion: Attributes are being added to as many cookies and mobile IDs as possible.