Disney Returns Ad Sales Division to Media Networks Group Following Kevin Mayer’s Exit
Rita Ferro and her Disney ad sales team are moving back to the company's Media Networks Group, after two years in its DTCI segment.
ViacomCBS Prepares ‘Efficient and Entertaining’ 2-Day Upfront Stand-In
"We are much better as a combined company," says ad sales chief Jo Ann Ross ahead of ViacomCBS' virtual upfront event.
AT&T Pulls Plug on Audience Network, Which Will Become HBO Max Preview Channel
TV / Video
AT&T is pulling the plug on Audience Network, and will “transition” it this spring to a preview channel for HBO Max.
Alex Trebek Says He Won’t Retire as Jeopardy! Host ‘in the Near Future’
Alex Trebek isn’t letting his age (79) or last year’s stage 4 pancreatic cancer diagnosis get in the way of his Jeopardy! hosting duties.
ABC Sets Monthly Event Strategy and Orders Pilot for Thirtysomething Revival
ABC will air at least one live or tent-pole event every month to leverage the power of broadcast television over its streaming rivals.
NBCUniversal Will Unite Linear and Digital Ad Inventory With ‘One Platform’ Offering
The new offering, One Platform, will enable NBCUniversal to sell its ad inventory across all of its screens.
The CW Renews 13 Shows Including Batwoman, Riverdale and The Flash
TV / Video
The CW has renewed All American, Batwoman, Black Lightning, Charmed, DC’s Legends of Tomorrow, Dynasty, The Flash, In the Dark, Legacies, Nancy Drew, Riverdale, Roswell, New Mexico and Supergirl.
Fox Orders Masked Singer Spinoff, The Masked Dancer, Produced by Ellen DeGeneres
Fox and Ellen DeGeneres are producing The Masked Dancer, inspired by a segment on DeGeneres’ The Ellen Show featuring celebrity contestants performing while disguised in elaborate costumes and masks.
Why the 6-Second TV Ad No Longer Works for Many Advertisers
TV / Video
The once-revolutionary linear format was something advertisers were excited about in 2017 and 2018, but interest has recently waned.
The TV Industry’s 5 Biggest Questions Going Into the 2020 TCA Winter Press Tour
From new streaming services to the latest media merger.