How CBS Quietly Sold Out of Super Bowl Ads Earlier Than Usual, Despite a Pandemic
A 48-hour final flurry of activity cleared out CBS' Super Bowl inventory, stunning marketers.
Super Bowl 55 ‘Virtually Sold Out,’ Says ViacomCBS
Each 30-second spot went for up to $5.5 million.
Donna Speciale on How She’ll Shake Up Univision Ad Sales
With a new streaming service and a "huge opportunity," she's hitting the ground running.
WGN America Rebranding as NewsNation in Major News Expansion
Cable network will now devote five hours to the category on weeknights.
From Ad Loads to Upfronts, the TV Industry Braces for Another Wild Ride in 2021
‘Something passing for normalcy’ beckons, but the streaming migration will transform television.
How Covid-19 Has Changed The CW—and When Its Schedule Could Return to Normal
The CW chief Mark Pedowitz on how the network has been navigating Covid-19, losing the coveted "Netflix bump" after that streaming deal lapsed and when he expects to see something [...]
NBC Sports Group Helping Tokyo Olympics Marketers Create More Effective Ads
The company is working to help marketers craft more effective ads for the Summer Games, creating an Olympics Ad Engine to help the spots maximize marketing objectives.
NBCUniversal’s Linda Yaccarino Named Ad Council Board Chair
The Ad Council has a new board chair: NBCUniversal ad sales chief Linda Yaccarino.