Jason Lynch

Jason Lynch

Jason Lynch is Adweek's TV/Media Editor.
Jason Lynch is Adweek's TV/Media Editor, overseeing trends, technology, personalities and programming across broadcast, cable and streaming video. Formerly TV Editor for People magazine, he has been covering the TV and movie industries for two decades.

A+E Networks Joins Nielsen’s Live Linear Dynamic Ad Insertion Pilot Alongside CBS

The trial will take place in five cities, beginning next month.

SpongeBob SquarePants Creator Stephen Hillenburg Dies After Battle With ALS

His hit animated Nickelodeon series averages more than 100 million total viewers each quarter

NBCUniversal Will Expand Its Lucrative New Prime Pod Format and CFlight Ad Metric Next Year

Linda Yaccarino also plans another industry summit in 2019.

50 Indispensable Media, Marketing and Tech Players and the Bold Moves They Made for Brands

They were driven by intangibles like storytelling, authenticity, empathy and inclusion.

How Holiday TV Became Cable’s Hottest Battleground

AMC, Food Network and Lifetime are challenging Hallmark Channel and Freeform for December ad revenue.

NBCU and Verizon Add AR Elements to Bring Back Classic Balloons to Macy’s Thanksgiving Day Parade

Network should rake in more than $117 million in ad revenue for its three big Turkey Day programs.

Fox Nation Promo Invites Viewers to a ‘Members-Only’ Club With Stars Like Sean Hannity

The $6-per-month OTT service launches Nov. 27.

Channing Dungey Is Leaving as ABC President and Will Be Replaced by Freeform’s Karey Burke

This is the third broadcast chief shake-up in 2 months

Advertisers Spent $5.25 Billion on the Midterm Election, 17% More Than in 2016

Local cable doubled its revenue from the 2014 midterms and digital ads almost quadrupled.

Party in Cancun! MTV Revives Spring Break as Multiplatform Global Event in March

The network is continuing its live event push as it brings back another classic brand.