Portrait of Jason Lynch

Jason Lynch

Jason Lynch is Adweek's TV Editor, overseeing trends, technology, personalities and programming across broadcast, cable and streaming video. Formerly TV editor for People magazine, he has been covering the TV and movie industries for two decades.

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How CBS Quietly Sold Out of Super Bowl Ads Earlier Than Usual, Despite a Pandemic

The Big Game

A 48-hour final flurry of activity cleared out CBS' Super Bowl inventory, stunning marketers.

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Super Bowl 55 ‘Virtually Sold Out,’ Says ViacomCBS

The Big Game

Each 30-second spot went for up to $5.5 million.

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Donna Speciale on How She’ll Shake Up Univision Ad Sales

Programming & Performance

With a new streaming service and a "huge opportunity," she's hitting the ground running.

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WGN America Rebranding as NewsNation in Major News Expansion

Programming & Performance

Cable network will now devote five hours to the category on weeknights.

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From Ad Loads to Upfronts, the TV Industry Braces for Another Wild Ride in 2021

Convergent TV

‘Something passing for normalcy’ beckons, but the streaming migration will transform television.

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How Covid-19 Has Changed The CW—and When Its Schedule Could Return to Normal

Programming & Performance

The CW chief Mark Pedowitz on how the network has been navigating Covid-19, losing the coveted "Netflix bump" after that streaming deal lapsed and when he expects to see something [...]

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NBC Sports Group Helping Tokyo Olympics Marketers Create More Effective Ads

Programming & Performance

The company is working to help marketers craft more effective ads for the Summer Games, creating an Olympics Ad Engine to help the spots maximize marketing objectives.

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Donna Speciale Named Univision Ad Sales Chief

Programming & Performance

A year-and-a-half after being ousted as WarnerMedia ad sales chief, Donna Speciale is back in the advertising sales business. Speciale has been named president of ad sales and marketing for [...]

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Sex and the City Revival Set at HBO Max

Streaming & OTT

Sex and the City started as a premium cable series, then became a movie franchise­—and is now headed to HBO Max.

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NBCUniversal’s Linda Yaccarino Named Ad Council Board Chair

Leadership & Talent

The Ad Council has a new board chair: NBCUniversal ad sales chief Linda Yaccarino.