Jay Baer


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13 Words You Should Never Use When Replying to a Customer

Digital

Opinion: The clinical tone and strange verbiage companies use on social media reeks of automation.

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Brands Need to Ditch the Social Media Snark

Digital

Opinion: Wendy’s—a $2 billion company—apparently is so eager to appeal to edgy millennials that it’s willing to risk its reputation by jumping into Twitter beefs and spreading offensive memes.

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4 Reasons to Answer Every Complaint on Social Media

Digital

Opinion: If you think not responding isn’t a response, think again. These antics rarely work on the schoolyard, and they certainly won't be effective in the business world. Ignoring your [...]

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Content Marketing: Help, Not Hype

General

Today, marketing is more challenging than ever before. It's a hyper-competitive environment that forces businesses to compete for attention not just against other businesses, but against everyone and everything. To [...]