Jeanniey Mullen


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From the Trenches: 5 Things You Can Learn From Professional Spammers

Email Marketing

Spammers today, like effective bank robbers, always stay one step ahead of the curve, introducing new technology and honing copy to entice people to buy. They do research on colors [...]

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From the Trenches: Going With Your Gut

Email Marketing

Shortly after my birthday last year, I happened upon a horoscope website. It wasn’t the standard site that told visitors things such as what days would be lucky or unlucky [...]

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From the Trenches: Putting a Label on Your Customer

Email Marketing

A few weeks ago here at Zinio and VIVmag, we tried something that's fun and worth sharing: We labeled our customers. It was simple and drove triple-digit increases in our [...]

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From the Trenches: Webinar Invite Best Practices

Email Marketing

I typically count the spam email messages I get (yes, I’m an email geek at heart). With more webinars taking place as travel budgets get slashed, this week I counted [...]

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From the Trenches – E-mail to Twitter Magic

Email Marketing

I have to admit, I used to be skeptical of Twitter. I also didn't see the integration between Twitter and Facebook with e-mail. But then I started to realize these [...]

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From the Trenches – Am I a Rebel or Just Stupid?

Email Marketing

Author's Note: The following isn't a sales pitch, so it's safe to keep reading. A few weeks ago, I got this crazy idea to help Zinio promote one of our [...]

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From the Trenches: Enough is Enough, Unless it’s Not

Email Marketing

In last month’s From the Trenches, I recalled a disagreement I had with a colleague who insisted that a person's content is new — no matter how many times that [...]

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From the Trenches: Three TImes a Charm

Email Marketing

“What gives?” I asked him after he was done. “Were you too lazy to update your content?” He laughed at me and said something along the lines of, “New city, [...]

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From the Trenches: Timing Does Matter

Email Marketing

At Zinio, a digital publishing retailer, we send a lot of e-mail to our customers. And having personally founded the Email Experience Council, I love that we rely so much [...]

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Why Best Practices in E-Mail Don’t Exist

General

The No. 1 question any e-mail marketing professional is asked is, "What is the industry benchmark for XXX?" Meaning: How do the results of my program compare to those of [...]