Portrait of Jenessa Carder

Jenessa Carder

Jenessa Carder is strategy director at Isobar United States. A strategist brain and creative at heart, lover of Laffy Taffy jokes, student of cultures and altogether nerd.

Two set of hands are seen working on a cluttered work table; One set of hands is pointing to graph paper; the other set of hands is typing on a keyboard

If Your Brand Is in Need of a Site Redesign, Then You Probably Also Need a Rebrand

Brand Marketing

Think past just logo, copy and imagery changes.

What Marketers Can Learn From Burger King’s Geo-Conquesting Strategy Against McDonald’s

Brand Marketing

They leveraged their competitor to ultimately outperform them.