Portrait of Jeremy Schumann

Jeremy Schumann

With an unconventional background working in addiction recovery in South America, Jeremy Schumann is a brand marketer and strategist who has led marketing campaigns for top global brands ranging from Make-A-Wish, Nike and Uber Eats to Airbnb, Facebook and Google.

Alt Image Text

Six Days to a Superbowl Spot: Lessons in Fighting For What You Believe In

Mentorship

How top marketer Jasmine Atherton used a moment of personal crisis to help launch not only a Super Bowl spot for Airbnb but also create a major cultural moment for [...]

Alt Image Text

The Generation of Tomorrow Sits Down with Leaders of Today

Mentorship

On the Marketer Momentum podcast, some of Adweek's Executive Mentees extract top career advice from their CMO mentors, including Musa Tariq, Kristin Patrick, Sarah Kate Ellis and Julian Duncan.

Alt Image Text

Oatly’s Global CCO Talks Trust, Transparency and Fearless Creative

Challenger Brands

From charging head-on into a legal battle with the “evil Swedish Milk Lobby” to putting their creative department front and center, Oatly refuses to play by any rules but its own. With brand-love [...]

Alt Image Text

Whatsapp’s Head of Brand on Shamelessly Chasing Your Passions

General

Eshan Ponnadurai shares his proudest work from his time at Google, Youtube, Uber and now Whatsapp, plus why true reward comes from taking risks.

Alt Image Text

How Activision’s Justin Taylor Leverages Listening to Fuel the Future of Gaming

General

Director of Digital Marketing for Activision shares the importance of collaboration, how his team is experimenting with AR and the valuable advice Kobe Bryant once gave him.

Alt Image Text

How Planet Fitness VP Channels Company Culture into Brand Advocacy

Challenger Brands

Edward Bourelly’s passion for purpose and inclusivity has guided his entire career, including his move to vp of marketing for Planet Fitness in 2019. From the first time he saw [...]

Alt Image Text

How Calm Leverages Creative to Give Users a Breath of Fresh Air

General

Senior Director of Marketing Katie Shill shares how she made the shift from agency to brand and how Calm uses powerful creative to stop scrollers in their tracks.

Alt Image Text

YETI VP Paulie Dery on Reveling in Risk and Building Brands Through Community

General

The 17-year creative veteran shares the importance of avoiding mediocrity and how the brand is experimenting with in-house content.

Alt Image Text

4 Emerging Trends Marketers Are Leaning Into Right Now

Adapting to Crisis

Adweek's brand marketing community is shifting from nice-to-haves to mission-critical objectives.