Jeremy Zimmerman

Jeremy Zimmerman is Associate Content Editor for Target Marketing magazine and Direct Marketing IQ.


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Mobile: Be There or Be Square

Mobile

Or worse — be irrelevant. When 68 percent of people are checking their phones within 15 minutes of waking up, there’s a huge world of opportunity for mobile marketers. So [...]

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Let it Go: When it’s Time to Say Goodbye

Email Marketing

Today I got a refreshing yet strange email in my inbox. "We're signing off. Here's why … " read the subject line. Being from HubSpot, a marketing and sales software [...]

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Survey Says … Sponsored Content Is OK

Performance Marketing

"Ladies and gentlemen, the cursed amulet commands me to inform you of the delicious taste of tonight's sponsor: Sabra roasted red pepper hummus," said Stephen Colbert on his first night [...]

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Making Social Sell: Twitter Introduces Buy Button

Performance Marketing

Got social? Of course you do, don't be ridiculous. It's an integral part of your marketing mix, most likely. Whether you're using it for content marketing, CRM, or just brand [...]

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When Digital Marketers Go Offline

General

In a session yesterday at the Direct Marketing Association's new &THEN Marketing Conference in Boston, Indeed.com's Vice President of Global Marketing Mary Ellen Dugan swam against the current. While many [...]

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Visual Storytelling Is Worth a Thousand Words

Performance Marketing

It was the great sage Anonymous who long ago quoth, “A picture is worth a thousand words.” But just because the exact source is unknown doesn’t make the meat of [...]

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Be There: Google on its ‘Micro Moments’

Mobile

Mobile isn't the future anymore; it's the here and now. And in case you've been sleeping, Google has had a guiding hand in where mobile is today. In a very [...]

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Eye of the Tiger: Position Like an Underdog

Creative Disruption

Last Wednesday, I spent the day soaking in knowledge at the Financial Times Future of Marketing Summit in New York City. Hearing from some of the top minds in marketing [...]

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Back to School: The Certified Internet Marketing Course

Performance Marketing

Last week, I decided to head back to school. When a colleague sent me the information about the Internet Marketing Association's Certified Internet Marketing Course, I couldn't say no! A [...]

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The Future Is Now: Top Tweets from #FTmarketing

Performance Marketing

Yesterday I spent the day in New York City, soaking in the knowledge at the Financial Times Future of Marketing Summit. Here's what I loved.

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War on Ad Blockers

Performance Marketing

Talk about flipping the script. In an interesting move, last week some ad-blocking users — myself included — noticed that The Washington Post was taking a bold stance against site visitors who [...]

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There’s an App for That? Google Update to Affect Interstitials

Mobile

Not long ago, the mighty interstitial ruled how we thought about grabbing attention for online marketing. With a good USP, copy and design, an interstitial could be a major boon [...]

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There’s an App for That (Unfortunately): Google to Penalize App Interstitials

Mobile

Even though you might have thought your website was safe after Google's "Mobilegeddon" update earlier this year, there might be a new factor to consider. If your mobile site is [...]

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Out of the Box: Instagram Opens Up New Formats

Performance Marketing

On Thursday, expanding photo-only social network Instagram announced a change to its format that sent waves through online communities worldwide: the end of its square-only approach to sharing visual media [...]

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Please Don’t Go: Capturing Cart Abandonment

Ecommerce

It's (almost) the holiday season, and you know what that means — time to watch people fill up online shopping carts, only to leave them full while you languish in [...]