Jeremy Zimmerman is Associate Content Editor for Target Marketing magazine and Direct Marketing IQ.
Back to School: The Certified Internet Marketing Course
Last week, I decided to head back to school. When a colleague sent me the information about the Internet Marketing Association's Certified Internet Marketing Course, I couldn't say no! A [...]
There’s an App for That? Google Update to Affect Interstitials
Not long ago, the mighty interstitial ruled how we thought about grabbing attention for online marketing. With a good USP, copy and design, an interstitial could be a major boon [...]
There’s an App for That (Unfortunately): Google to Penalize App Interstitials
Even though you might have thought your website was safe after Google's "Mobilegeddon" update earlier this year, there might be a new factor to consider. If your mobile site is [...]