Jeremy Zimmerman

Jeremy Zimmerman is Associate Content Editor for Target Marketing magazine and Direct Marketing IQ.

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Mobile: Be There or Be Square

Mobile

Or worse — be irrelevant. When 68 percent of people are checking their phones within 15 minutes of waking up, there’s a huge world of opportunity for mobile marketers. So [...]

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Let it Go: When it’s Time to Say Goodbye

Email Marketing

Today I got a refreshing yet strange email in my inbox. "We're signing off. Here's why … " read the subject line. Being from HubSpot, a marketing and sales software [...]

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Survey Says … Sponsored Content Is OK

Performance Marketing

"Ladies and gentlemen, the cursed amulet commands me to inform you of the delicious taste of tonight's sponsor: Sabra roasted red pepper hummus," said Stephen Colbert on his first night [...]

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Making Social Sell: Twitter Introduces Buy Button

Performance Marketing

Got social? Of course you do, don't be ridiculous. It's an integral part of your marketing mix, most likely. Whether you're using it for content marketing, CRM, or just brand [...]

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When Digital Marketers Go Offline

General

In a session yesterday at the Direct Marketing Association's new &THEN Marketing Conference in Boston, Indeed.com's Vice President of Global Marketing Mary Ellen Dugan swam against the current. While many [...]

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Visual Storytelling Is Worth a Thousand Words

Performance Marketing

It was the great sage Anonymous who long ago quoth, “A picture is worth a thousand words.” But just because the exact source is unknown doesn’t make the meat of [...]

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Be There: Google on its ‘Micro Moments’

Mobile

Mobile isn't the future anymore; it's the here and now. And in case you've been sleeping, Google has had a guiding hand in where mobile is today. In a very [...]

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Eye of the Tiger: Position Like an Underdog

Creative Disruption

Last Wednesday, I spent the day soaking in knowledge at the Financial Times Future of Marketing Summit in New York City. Hearing from some of the top minds in marketing [...]

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Back to School: The Certified Internet Marketing Course

Performance Marketing

Last week, I decided to head back to school. When a colleague sent me the information about the Internet Marketing Association's Certified Internet Marketing Course, I couldn't say no! A [...]

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The Future Is Now: Top Tweets from #FTmarketing

Performance Marketing

Yesterday I spent the day in New York City, soaking in the knowledge at the Financial Times Future of Marketing Summit. Here's what I loved.