As the global personalization lead and regional lead for the Southwest at Accenture Interactive, Jeriad Zoghby and his team enable clients around the world to create unique, curated and seamless experiences for their customers across channels. Jeriad has a Ph.D. in operations research, holds multiple patents and co-invented Accenture’s artificial intelligence technology for advanced audience planning and segmentation. Jeriad is based in Austin, Texas.
Why Brands Must Move From Communication With Consumers to Conversation
Otherwise, they risk alienating the very customers they’re trying to woo.