Portrait of Jessica Hawthorne-Castro

Jessica Hawthorne-Castro

Jessica Hawthorne-Castro is the CEO of Hawthorne Advertising, an award winning technology-based advertising agency specializing in analytics and accountable brand campaigns for over 30-years. Hawthorne has a legacy of ad industry leadership by being a visionary in combining the art of right-brain creativity with the science of left-brain data analytics and neuroscience. Jessica’s role principally involves fostering long-standing client relationships with the company’s expansive base of Fortune 500 brands to develop highly strategic and measurable advertising campaigns, designed to ignite immediate consumer response. From strategy, creative and production to media and analytics, Jessica is committed to premium quality and innovation throughout all agency disciplines. You can find her at Hawthorne’s website: hawthorneadvertising.com, connect with her on LinkedIn, or follow her on Twitter @hawthornecastro.

Alt Image Text

Performance Marketers Need to Watch These 5 Consumer Trends in 2021

Performance Marketing

After a year of chaos and uncertainty, these are some of the interests and behaviors that are here to stay.

Alt Image Text

How Connected TV and OTT Are Helping Marketers Reach a Wider Audience

Performance Marketing

With more Americans than ever now watching CTV and OTT, marketers are missing a prime opportunity.

Alt Image Text

4 Marketing Campaign Metrics Your Company Can’t Ignore

General

Being a successful marketer is more than bringing a creative mind to the table. The best in their class, from marketing assistant to CMO, have a solid understanding of basic [...]