Jessica Sulima

  • Jessica Sulima is an editorial intern at Adweek. She studies English at the University of Pennsylvania.


    This is a Profile

    This Menswear Startup Is Styling Its Customers Based on Their Spotify Playlists

    Brand Marketing

    Eison Triple Thread wants to let music fans dress like the stars.

    This is a Profile

    Gen Z’s Passion for Sustainable Products Is Fueling the Shift Toward Streetwear

    Marketing Innovation

    Niche companies are making environmentally friendly products more mainstream.

    This is a Profile

    How Streetwear Is Influencing a New Era of Luxury Fashion

    Brand Marketing

    Instagram is changing the industry

    This is a Profile

    Vans Aims to Inspire and Educate With Its Van Gogh Museum Collection

    Brand Marketing

    But good luck getting a piece; it sold out in a week.

    This is a Profile

    Tommy Hilfiger Created a Rewards System for People Who Wear the Brand’s Clothing

    Brand Marketing

    New line uses smart chip technology to track wearers.

    This is a Profile

    What’s Next for Cult Fashion Items on Instagram as the Platform Becomes More Shoppable

    Brand Marketing

    Choosy hopes to create styles on the fly as trends emerge.

    This is a Profile

    As Waste Plagues the Fast-Fashion Industry, Asos Is Taking a Step Toward Sustainability

    Brand Marketing

    The retailer is teaching designers how to tackle the problem.