Jessica Sulima

Jessica Sulima is an editorial intern at Adweek. She studies English at the University of Pennsylvania.


This is a Profile

This Menswear Startup Is Styling Its Customers Based on Their Spotify Playlists

Brand Marketing

Eison Triple Thread wants to let music fans dress like the stars.

This is a Profile

Gen Z’s Passion for Sustainable Products Is Fueling the Shift Toward Streetwear

Marketing Innovation

Niche companies are making environmentally friendly products more mainstream.

This is a Profile

How Streetwear Is Influencing a New Era of Luxury Fashion

Brand Marketing

Instagram is changing the industry

This is a Profile

Vans Aims to Inspire and Educate With Its Van Gogh Museum Collection

Brand Marketing

But good luck getting a piece; it sold out in a week.

This is a Profile

Tommy Hilfiger Created a Rewards System for People Who Wear the Brand’s Clothing

Brand Marketing

New line uses smart chip technology to track wearers.

This is a Profile

What’s Next for Cult Fashion Items on Instagram as the Platform Becomes More Shoppable

Brand Marketing

Choosy hopes to create styles on the fly as trends emerge.

This is a Profile

As Waste Plagues the Fast-Fashion Industry, Asos Is Taking a Step Toward Sustainability

Brand Marketing

The retailer is teaching designers how to tackle the problem.