Portrait of Jess Zafarris

Jess Zafarris

Jess Zafarris is an audience engagement editor at Adweek. She is an award-winning content and marketing strategist and a prolific online and print journalist. She is also the author of the book Once Upon a Word: An Etymology Dictionary for Kids (Rockridge Press, Feb. 2020) and the creator of Useless Etymology, a humor blog documenting curious word origins. Previously, she served as the executive director of marketing and communications for Gotham Ghostwriters and digital content director and director of content strategy for Writer’s Digest and Script magazine. Her nine years of prior experience in digital and print content direction and marketing include such roles as editor-in-chief of HOW magazine and online content director of HOW and PRINT magazines, as well as roles at the Denver Business Journal, KMGH-TV in Denver and the Memphis Commercial Appeal.


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What Marketers Need to Know About Election Night: Tuesday’s First Things First

First Things First

Welcome to First Things First, Adweek’s daily resource for marketers. We’ll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer [...]

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6 Brands Reimagining Halloween; Netflix Boosts Prices: Friday’s First Things First

First Things First

Welcome to First Things First, Adweek’s daily resource for marketers. We’ll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer [...]

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Zaxby’s Declares War; the Seismic Streaming Shift: Thursday’s First Things First

First Things First

Welcome to First Things First, Adweek’s daily resource for marketers. We’ll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer [...]

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Jon Stewart Rises Again; Top Podcasts of 2020: Wednesday’s First Things First

First Things First

Plus, Kazakhstan embraces Borat’s catchphrase to promote tourism.

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Burger Scream; Morton’s New Look: Tuesday’s First Things First

First Things First

Welcome to First Things First, Adweek’s daily resource for marketers. We’ll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer [...]

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The Weirdness of The Richards Group; 5 Reasons Quibi Failed: Friday’s First Things First

First Things First

Welcome to First Things First, Adweek’s daily resource for marketers. We’ll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer [...]

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Quibi Bites the Dust; Alexa the Interruptor: Thursday’s First Things First

First Things First

Welcome to First Things First, Adweek’s daily resource for marketers. We’ll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer [...]

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Adweek Gets a Cameo in Emily in Paris

Convergent TV

The show might not be realistic, but it’s a fun binge for marketers.

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What Role Does Design Play in Presidential Campaign Branding?

Design

Two successful campaigns from the past 12 years redefined candidates' aesthetics, but what does that mean to voters now?

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Stan Richards Exits The Richards Group; Indie Booksellers Battle Amazon: Friday’s First Things First

First Things First

Welcome to First Things First, Adweek’s daily resource for marketers. We’ll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer [...]

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Ryan Reynolds Doesn’t Get 5G; Play Games, Win Clients: Wednesday’s First Things First

First Things First

Welcome to First Things First, Adweek’s daily resource for marketers. We’ll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer [...]

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Social Confidential: How Steak-umm Blesses Twitter With Wisdom and Humor

Adweek Video

Inside Steak-umm's unconventional social strategy.