Portrait of Jess Zafarris

Jess Zafarris

Jess Zafarris (née Jessica Farris) is an audience engagement editor at Adweek. She is an award-winning content and marketing strategist and a prolific online and print journalist. She is also the author of the book Once Upon a Word: An Etymology Dictionary for Kids (Rockridge Press, Feb. 2020) and the creator of Useless Etymology, a humor blog documenting curious word origins. Previously, she served as the executive director of marketing and communications for Gotham Ghostwriters and digital content director and director of content strategy for Writer’s Digest and Script magazine. Her nine years of prior experience in digital and print content direction and marketing include such roles as editor-in-chief of HOW magazine and online content director of HOW and PRINT magazines, as well as roles at the Denver Business Journal, KMGH-TV in Denver and the Memphis Commercial Appeal.

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Meet the 2020 Young Influentials; TikTok Fights Back: Monday’s First Things First

First Things First

Welcome to First Things First, Adweek’s daily resource for marketers. We’ll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer [...]

What If Film History Was Vertical?; Inside Amazon Seller Lawsuits: Friday’s First Things First

TV / Video

Plus, presidential ad strategies and their varying degrees of success

The Ultimate Culinary and Content Pairing; Mazda’s Heartrending History: Thursday’s First Things First

Brand Marketing

Plus, will trick-or-treating even be a thing this year?

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Next Steps in Halting Hate for Profit; The Rock Buys the XFL: Tuesday’s First Things First


Plus, how an indie agency created a creative and scrappy Adidas ad

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Trump vs. TikTok; Hard Seltzer Bubbles to the Top: Monday’s First Things First


Plus, which brands are returning to Facebook this month?

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Nike Creatively Unites Athletes; Google Posts First-Ever YOY Revenue Decline: Friday’s First Things First

Brand Marketing

Plus, how to direct an ad from 6,000 miles away

The Future of the Big Four; How to Release a Kraken: Thursday’s First Things First

Brand Marketing

Plus, inside the BLM protests at Nike HQ

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Why Google Is in Trouble; The 5 Ads Nominated for Emmys: Wednesday’s First Things First

Brand Marketing

Plus, Twitter smacks down Donald Trump Jr. for spreading misinformation

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