Jim Gilbert has been creating direct marketing programs that drive superior ROI for almost 30 years. Fluent in consumer or B-to-B, creative, operations, and analytics, he marries the strategic and tactical sides of direct and social media marketing in a seamless fashion that gets results. He's CEO of a multidiscipline direct marketing agency, Gilbert Direct Marketing, Inc., which focuses on direct mail, catalogs, DRTV, telemarketing, print, alternative direct marketing media and social media marketing. Jim has been involved in start-ups, expansions and turnarounds, and is an expert in helping multichannel marketers get to the 'next level.' He's a former adjunct professor, teaching direct marketing at Miami International University, and is President of the Board of Directors of the Florida Direct Marketing Association. Jim loves to talk direct marketing, and has done many lectures on direct and social media marketing.
eView: Social Media Rules of Engagement to Live By
In the LinkedIn group that I manage, Direct Marketing Questions & Answers, we've been discussing the zig versus zag nature of direct marketing and social media.
How to Build a Personal and Business Following on Twitter
If you're not already familiar with it, Twitter is an interesting microblogging application that allows you to send small messages — called "tweets" — to people's cell phones and Twitter [...]